UK partnership: iSoftBet strikes Cashino deal

UK partnership: iSoftBet strikes Cashino deal

Wednesday, June 28, 2017 Posted by James Walker
Provider to help build operator’s online and mobile presence

Leading online and mobile casino content provider iSoftBet has signed a deal to provide UK high street gaming brand Cashino with a full suite of original and branded games.

With over 150 venues across the UK and additional markets, Cashino will now be able to offer its players a wide and diverse suite of online and mobile titles produced by iSoftBet, including some of the industry’s top-performing games such as Paranormal Activity, Diamond Wild and Neon Reels.

iSoftBet’s state-of-the-art content comes with an innovative back office, which allows operators to manage all marketing activity and bonusing in one place.

Cashino is a Merkur brand, one of the largest land-based and online slots manufacturers internationally. Merkur is part of the Gauselmann Group.

Discussing the tie-up, Michael Probert, head of business development at iSoftBet, said: “This is a great deal for us, expanding our reach further into regulated markets. Cashino and Merkur make great partners, and we are looking forward to working with them.”

Stefanie Schwarz, head of product at Merkur Interactive Services, added: “We are delighted to be able to bolster our game portfolio with iSoftBet’s unique titles. Well-known for creating engaging games, we believe iSoftBet’s content will be a great fit for our rapidly expanding portfolio.”

The Cashino deal follows iSoftBet’s announcement earlier this month that it had inked a deal to provide Romanian operator Superbet with its entire content portfolio.

Under the terms of the agreement, Superbet customers will now have access to iSoftBet’s full suite, including original video slots, branded content and a unique selection of table games.

“We employ over 130 staff in Timisoara in Romania, so it is a country we know well,” Probert told “The city has a history of land-based gambling, and with online coming up strong, the market is actively pursued by us.”

Looking ahead to the coming months, Probert said iSoftBet is currently developing an “impressive batch” of new HTML5 games.

The company’s latest slot release, Booster, combines the best of classic casino gaming with a modern design to create an engaging experience.

“Our mission is to provide our partners with an ever-changing and broad spectrum of compelling content, and Booster is an exciting new addition to our portfolio,” Probert said.

Totally Gaming says: It’s been a busy month for iSoftBet. The company’s latest partnership with Cashino comes off the back of other major deals with Superbet in Romania and Unigames in Lithuania, meaning even more customers have access to the group’s wide range of original and branded games.

Tech trends: You may also be interested in Acapture’s recent white paper analysing how today’s most influential consumer tech trends will re-shape online gambling – download here.



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