Sky Bet unveils 'Group Betting' feature

Sky Bet unveils 'Group Betting' feature

Thursday, July 26, 2018 Posted by Joseph Streeter
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The feature will elevate sociability of the mobile betting app

Online bookmaker Sky Bet has unveiled the launch of its new feature ‘Group Betting’, allowing its users to form ‘community accumulators’.

The feature aims to elevate the social element of the Sky Bet app, as its concept is for a group of friends to create a Group in which they build a Group Bet (Accumulator) by each member of the group making one selection each’, details Sky Bet.

When the group confirms bet selections, individual customers will then be able to place the group bet slip into their personal Sky Bet accounts and place their personal wager.

Furthermore, customers will be able to modify market selections, once the betslip has been transferred to their personal accounts.

Andy Evans, Principal Product Manager at Sky Bet, commented on the launch: “The idea of Group Bets came through the internal CoLab project that we ran earlier this year. We then tested it with customers and found that a large number were already doing this with their friends either physically when together or digitally through messenger apps etc. We identified a number of pain points though in what they’re currently doing and established that we could address a large number of those with Group Bets.

“Essentially we’ve taken a behaviour that already exists and created an experience that satisfies users’ needs and simplifies that activity for them. We’re still in a Beta phase, but the aim is see how customers respond to what we’ve done so far and see what it is that interests them most.”

Launching the new function, Sky Bet has emphasised the ‘Group Betting’ feature is not a ‘syndicated bet’, as group accumulator winnings are not split between participating players.

Group Betting will be made available to all Sky Bet customers, with the bookmaker creating a new menu section on its sports betting desktop and mobile clients.

Totally Gaming says: The group bet feature can increase the sociability in Sky Bet’s offering, giving players the ability to form a group on the site and interact through tips. The feature also has room for expansion in the coming season, allowing players the opportunity to potentially interact further in their betting groups.

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