Simultaneous management shake-up for growth-seeking LeoVegas

Simultaneous management shake-up for growth-seeking LeoVegas

Wednesday, July 11, 2018 Posted by Luke Massey
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Changes include the appointment of Richard Woodbridge as COO

There are big changes afoot at LeoVegas, as the Malta-based gaming operator moves to shake up its management team and ramp up its LeoSafePlay initiative.

On 7 January 2019, Ellos Group COO Richard Woodbridge will be joining LeoVegas in the same capacity, taking over from incumbent Marcus Nylén, who is to remain until Woodbridge joins before leaving to focus entirely on his role as head of LeoVegas’ global expansion.

The incoming COO Woodbridge commented: “LeoVegas is the leading GameTech company in the industry, and I have a passion for working with fast-growing tech companies.

“I am looking forward to being part of LeoVegas’ continued journey of growth and optimising LeoVegas’ operations, with sustainability as a guiding principle.”

Meanwhile, Marcus Nylen’s wife Louise, who has held the position of CMO since 2015, will assume the newly created role of Deputy CEO of LeoVegas Mobile Gaming Group, working alongside Group CEO Gustaf Hagman with strategic issues such as sustainability and value-creating projects.

Finally, there is an impending move for current CCO Rikard Ljungman, whose focus is set to shift to responsible gaming through LeoSafePlay, a customer services platform launched in November 2017, which is to be run as a standalone business.

Hagman led the praise for Ljungman, whose CCO related duties in Malta will be taken over by Woodbridge. He said: “Rikard was one of the initiative-takers behind LeoSafePlay, and with his strong product background, including as CPO for the software company Episerver, he has the exact right expertise to take the next step to make LeoVegas the leader in responsible gaming technology and strengthen our position as a GameTech company.”

Totally Gaming says: LeoVegas has confirmed the simultaneous shake up of its management team, which includes the stand out COO appointment. Woodbridge will take overarching responsibility for operations in Malta, as the growth-seeking company sets about hitting a financial target of €600m in revenue and €100m in earnings before deductions in 2020.


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