SBTech boosted by Co-Gaming renewal

SBTech boosted by Co-Gaming renewal

Wednesday, April 1, 2015 Totally Gaming

SBTech chief executive Itai Zak has told that the turnkey gaming solutions provider’s new agreement with Co-Gaming is evidence of the company’s continuing expansion.

The company today (Wednesday) announced its third multi-year partnership with Co-Gaming, which operates leading Scandinavian brands ComeOn! and Mobilbet.

Zak believes that SBTech has played key a role in aiding Co-Gaming’s growth, having been with the company since its launch in 2011.

“This is the third time that Co-Gaming has renewed with us,” Zak told

“The fact they have been with us since they started their business and have grown dramatically with us was a main factor in their decision to continue to rely on us.

“They made an in-depth analysis of different providers and their offering and realised that our offering is by far the best for them together with the great service they are getting with us.”

Jovin Genovese, director of Co-Gaming, said that his company was particularly excited about the UK market, and SBTech’s UK licence certainly aided the pitch.

The company has also been able to offer Co-Gaming improved products, including a new version of its horse racing product for the UK market and an expanded in-play platform.

It is another success story for the Gibraltar-based company, which has also signed contracts with a number of new clients – such as TGPEurope,, and – from across the globe in the last 12 months.

Zak added: “The UK is a key market for us and we are happy we were able to secure the licence for it. We also have expertise in various other regulated markets such as Belgium, Denmark, Mexico and other European ones.

“This contract renewal is another testimony for the quality of our products and excellent service we give.”

Speaking about the deal, Co-Gaming’s Genovese added: “We continue to be impressed by the quality of SBTech's products.

“We’ve had a tremendous amount of success, with growth rates above 100 per cent year-on-year and a steady growth above the €-7-digit GGR-mark, using SBTech's sports betting platform.

“We are very pleased with the excellent level of service and attention to our needs we are receiving from the senior management and the entire great team at SBTech and we look forward to generating even more success, especially within the regulated UK market, with their latest horse racing product.”


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