Q&A: Ashley Lang, Founder & CEO, Odobo

Q&A: Ashley Lang, Founder & CEO, Odobo

Tuesday, March 24, 2015 Totally Gaming

Earlier this month, Odobo unveiled its latest distribution deals through leading UK brand Gala Coral Interactive. TotallyGaming.com asked Odobo founder and CEO Ashley Lang to offer his perspective on various aspects of the company, including the Odobo Developer Program, content and a bright start to 2015.

TotallyGaming.com: As a driver of business, how much interest are you seeing in the Odobo Developer Program?

Ashley Lang: “We have had over 100 studios apply to the Odobo Developer Program so there is clearly interest from the games development community in building games for the lucrative real-money gambling industry and via Odobo.”

TotallyGaming.com: How do you approve which developers to work with?

AL: “Of course we have high standards for approving developers for participation in our program because producing quality games content for this industry is equal parts science and art. This means we carefully vet each developer and look for demonstrable proficiency in high-quality games production and creativity and innovation in the game concept and maths.

“The data we gather from our market experience helps refine the criteria and raise the bar for participation, which drives the standard of games from Odobo.”

TotallyGaming.com: It has been an encouraging first quarter for Odobo. How are you looking to build on it?

AL: “We are just hitting our stride and only expect to further accelerate our growth. The good results we have enjoyed in the first quarter of this year come from the hard effort and investment of the previous three years. We have now reached a transition point from a start-up stage business to a growth-stage business and are sharpening our strategy accordingly.”

TotallyGaming.com: So what are your plans for the remainder of the year?

AL: “In the remainder of 2015 you will see a greater number of operator partners go live. This is made possible, in part, due to the launching of our ‘managed-solution’ and simplified integration to our Gibraltar data centre.

“We have rolled out our B2C strategy with the launch of the Odobo Play app and Q2 will see the launch of Odobo Play for virtual currency bringing the social casino functionality – and revenue opportunity – to our Play product. We see Odobo Play playing an important role in our business for all stakeholders: new revenue and marketing capabilities for our developers and new player acquisition channels for our operator partners.”

TotallyGaming.com: How does content fit into your strategy moving forward?

AL: “As mentioned before, we are upping our game on content quality and focusing our attention on leading the market on the technology surrounding the development and distribution of games. All this is while also using data to drive ‘best practices’ game development advice that we share with our developer community early in the content production process.

“All in all, we call the combination of all of our strategies ‘eco-system benefits’ and we continue to look for ways leverage the strength of our model.”


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