ProgressPlay Migrating to Beehive

ProgressPlay Migrating to Beehive

Wednesday, September 27, 2017 Posted by Craig Davies
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Deal intended to boost retention and conversion

Following a review of its marketing function, ProgressPlay has agreed a deal to migrate its platform from its previous provider to data marketing specialist Beehive.

The white-label casino supplier, who supply over 100 skins with full turnkey solution, has chosen the Beehive platform to provide data driven retention and conversion support.

Adi Dagan, CEO at Beehive, told “We took a strategic decision to grow a B2B client base to complement the growing number of B2C operators we service, and this deal with ProgressPlay is another important step in the process.

“There is a strong business logic for platform providers to integrate Beehive, as it allows the provider to offer world-class marketing tools to their own white-label customers.

“Data-driven marketing is a highly-specialised niche within igaming, and full-service providers are unlikely to be able build their own product that can compete with the best on the market. This is why we are seeing more choose to integrate third-party tools such as Beehive.

“The agreement with ProgressPlay, alongside other recent deals we have signed with the likes of NSoft and Delasport, shows that demand among this segment is high.”

The Beehive platform will supply a number of innovative new features including a multi-channel player journey planner, Beehive Canvas and Beehive Chatbot, which allows operators to interact with players through Facebook Messenger.

Itai Loewenstein, CEO at ProgressPlay, said: “Operators using our white-label casino solution demand the very best in data-driven marketing, so it made sense for us to migrate to the Beehive platform.

“We have been particularly impressed by Beehive commitment to industry-tailored marketing products, and we are excited to see what innovative new features will be added in the coming months.

“The Beehive team has been a pleasure to work with, and we look forward to developing a long and mutually beneficial relationship.”

Totally Gaming says:  This is another significant step for Beehive and another addition to an ever growing client list.  WIth a marketing platform which allows operators and suppliers to analyse, optimise and monetise its customers, Mr Dagan believes “this latest agreement shows that we are the number one choice for platform providers.”


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