Playtech launches Bet Tracker onto Google Play store

Playtech launches Bet Tracker onto Google Play store

Thursday, January 11, 2018 Posted by Joseph Streeter
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Bet Tracker allows customers to track and cash out their bets on mobile

Playtech BGT Sports’ (PBS) Bet Tracker is now available to both iPhone and Android users on the Google Play store for the first time.

Betfred’s branded version of the app was the first to go live, with bespoke versions for other operators, including Boylesports, Sean Graham, Joe Jennings and Jenningsbet, following soon after.

Bet Tracker, which allows customers to place bets on SSBTs, track their progress, and cash them out on mobile devices if they choose, was only available via an in-store download.

Its arrival on Google Play will enhance the customer journey, with players now able to download the app from any mobile device in any location, as well as being able to scan a QR code in-shop.

The app has experienced impressive growth since going live with a number of operators in recent months, with PBS seeing a significant increase in transferred bets each week.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports told TotallyGaming.com: “With Google catering for a vast proportion of mobile users, BetTracker will now be far more accessible to a much wider audience of shop customers, greatly improving their on-the-go betting experience, with Android users previously only having access to the app in-shop via QR code.

“Mobile gaming now accounts for the majority of online gaming, so to incorporate its flexibility into the retail space is key to securing the future of the high street shop.

“2018 is on course to be a big year for Playtech BGT Sports, with new product launches on the way in time for the World Cup, which will also secure BetTracker’s position as a key part of the retail betting proposition.”

Mark Stebbings, Managing Director of Betfred Retail, added: “Our customers have increasingly taken to the BetTracker app since we released it earlier this year, and with it now being live on Google Play we expect to see a further uptake in bet transfers as it is much easier to install.”

Totally Gaming says: Given the popularity of Bet Tracker and the growth of mobile betting, the expansion of Bet Tracker onto iPhone and Android is a potentially prosperous move for Playtech. Mobile betting has been one of the fastest growing aspects of the industry in recent years, so it's not hard to see why Playtech are incentivising thriving and progressing in this area. 

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