The philosophy behind the new 888casino redesign

The philosophy behind the new 888casino redesign

Friday, September 23, 2016 Posted by Andy McCarron
Itai Pazner explains some of the reasoning behind the new look 888casino

888 Holdings has just revamped its 888casino site and Itai Pazner, Senior Vice president & head of the operator’s B2C division thinks the company has something to shout about.

Totally Gaming: What would you say are the most exciting changes about the new website?

Itai Pazner: We wanted to bring a totally new look and feel to the 888casino site, which we have certainly achieved here with leading-edge UX technology, in-house innovative design and state-of-the-art educational content. Alongside the fresh layout, we’ve introduced some amazing new offers for our players to enjoy, including a no-deposit-bonus wheel registration offer, which is already proving itself.

TG: How does the new website better help customers?

IP: We wanted to provide our players with a much richer gaming experience and we’ve done so by providing educational content through fun features that our players really get to benefit from, including easy-to-follow explanations of games and rules, useful game data and winning history patterns.

We’ve pulled out all the stops in providing our players with the utmost in user experience and a smooth and intuitive consumer flow. We have also enhanced the overall 888casino mobile experience, its presentation and its seamless navigation.

TG: Are there any promotions running in tandem with the launch of the new site?

IP: Our fresh new look comes complete with some amazing new promotions - we’re giving our players something to really get excited about. There’s a no-deposit-bonus that greets players upon registration – before the player even needs to make a deposit, we are giving them the 888casino welcome… All they have to do is spin the Wheel of Fortune and they’ll get anything between £/$/€15 up to £/$/€888 free to get started with.

TG: Are there any developments planned for the website in the near future?

IP: Of course! Good things should keep coming, which is why we are continually working on developing new games, features and tools to add to the colourful mix. We also have our very own in-house team so that we can bring unique and exclusive additions on-board and we actually have some exciting new games in the pipeline for the very near future.

We want to make sure that each and every one of our players is as happy as they can be at 888casino and so the advancements never end. The same goes for promotions and offers – developments are the way we do things here at 888casino – we make great promotions even greater so that there is always something new and attractive for our players when they enter the site.

TG: What do you think sets your website/brand apart from the competition?

IP: With nearly 20 years of award-winning experience in the online gaming industry supporting us, we do have that major advantage over our competitors and a name that people trust. As mentioned, we are fortunate enough to have our own in-house expertise and so we are unique in that we get to create exclusive casino games that host some of the biggest jackpots anywhere online.

We also proudly host an incredible platform of Live Casino games that, due to popular demand, we are adding new tables to all the time. We think our live dealers are the best in the industry and we keep our live casino players happy with treatment that honestly can’t even be topped at the casino floor itself.

There’s also our outstanding VIP Program, where it really is red carpets all the way. Our VIP’s not only receive exclusive rewards and promotions, but they also get their own personal VIP Account Manager and if they’re lucky, they could find themselves at some of the classiest attractions around the world at one of 888casino’s exclusive VIP Events. 


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