The next step for in-play?

The next step for in-play?

Thursday, April 7, 2016 Totally Gaming and bet365 team up for tipping app

Sports betting social network has linked up with bet365 to launch what is claimed to be the first ever in-play tipping app, offering another engaging ‘live’ option to sports punters.

The app is integrated with bet365, drawing on the latter’s range of in-play markets, with match data and odds updated constantly.

“ is already making ante-post betting more transparent for hundreds of thousands of sports fans,” CEO Jesper Søgaard said.

“Now, we’re going to revolutionise the world of in-play betting too with Bettingexpert LIVE, the first ever in-play tipping app.”

The app is expected to be particular popular on mobile during this year’s Uefa Euro 2016 international football tournament.

The app features real-time tips of experts as well as the opinions of thousands of users from the community. To increase engagement levels, there will also be cash prizes available every week for the best tipsters in the Bettingexpert LIVE app network. 

In launching the app, and bet365 have become the latest betting industry stakeholders to try to expand on the already popular in-play formats.

As reported by, in January, Perform Group launched its new RunningBall Odds Store with William Hill, Sporting Solutions and Wettbuero, providing sports betting operators with access to a range of in-play odds from multiple providers via one unified API. says:

In-play and cash-out options have transformed sports betting and this latest app is the natural next step, and is the ideal testing ground for gauging the appeal of such an app. With 350,000 users worldwide and more than 125,000 tips per month – around half of which are successful – increasing engagement opportunities within such a network can only strengthen loyalty towards the community, and the bottom-line result for partner brands such as bet365 should be positive.


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