New in-play service taps into live video boom

New in-play service taps into live video boom

Tuesday, June 14, 2016 Totally Gaming
BetOlimp is providing live tips and analysis throughout Euro 2016

A new Twitch-inspired live video service has been launched as an in-play betting companion for the Euro 2016 national football team competition.

European online sports betting and e-gaming operator BetOlimp has collaborated with UK-based Independent Content Services Limited (ICS) to create the product, which begins around five minutes before the start of each of the European Championships games.

It provides on-demand video content presented by a panel of experts and statisticians, who analyse in-play and cash-out opportunities, along with match commentary for all 51 matches at the tournament in France.

Mark McGuinness, chief marketing officer at BetOlimp, the online brand of Central European betting operator Olimp, said the service taps into the growth in importance of online video content.

“We have all seen the explosive growth of real-time in-game video broadcasting on streaming platform Twitch, which has helped grow eSports,” McGuinness said. “You then combine this with the fact that 74 per cent of all internet traffic in 2017 is forecast to be video content along with 65 per cent of video viewers, watch more than 3/4 of a video. 

"Then include in-play and cash-out, the two most popular sports betting products, it's not rocket science to provide a video-based betting companion entertainment service to meet what punters want.”

Ian Holding, director and co-founder at ICS, said the service – which is available in English and German - has already proved a success for many BetOlimp customers.

Holding added: “ICS specialises in the delivery of creative content solutions for the international gambling sector. In a landscape where it's hard to get your message across, video and entertainment-led services can help you cut through and acquire and, more importantly, retain players on your betting platform.

“BetOlimp's punters have reacted well to our service that provides real-time and authentic in-play video based betting programming. Thus far our team of experts have advised of several ‘winning in-play bets’ and hopefully more to come.” says: “This sounds like an exciting innovation for punters, who are hungry for information and advice as they seek live betting opportunities.”


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