NetEnt’s ‘mobile-first’ mindset paying off

NetEnt’s ‘mobile-first’ mindset paying off

Thursday, July 20, 2017 Posted by James Walker
Per Eriksson: ‘NetEnt was one of the pioneers in the mobile casino space’

The mobile sector now accounts for more than half of NetEnt’s revenues, and according to CEO, Per Eriksson, the company will continue to develop its games with a ‘mobile-first’ mindset.

Earlier this month, Sweden-based NetEnt published its second quarter financials, which indicated that revenues for the developer were up 15.5% year-on-year to $49 million.

In the three months to June 30, profits for the group totalled $16 million, up 17.9% on the $13.5 million posted in the prior-year period.

During the second quarter, NetEnt signed agreements with six new customers and launched its games on eight new customer platforms.

According to the company, mobile gaming continues to contribute to NetEnt’s growth, with the sector accounting for more than half of its revenues in June.

Discussing the importance of the group’s mobile development programme, Eriksson told “NetEnt was one of the pioneers in the mobile casino space. Since we started our mobile development, we have been driving the mobile casino industry forward through a large number of inventions that the industry is following.

“We are developing all our games with a ‘mobile-first’ mindset. That is the major reason for our success.”

Looking ahead, Eriksson said NetEnt’s future outlook “remains bright” and, for the remainder of 2017, the CEO sees conditions for “continued solid growth” supported by new games, increasing market share in the UK and an expansion into North America.

“We will strengthen the organisation to increase our output capacity, enter more regulated markets and integrate a large number of new customers,” he stated. “With this in mind, we foresee an ongoing need to invest during the rest of 2017.”

Totally Gaming says: The key to NetEnt’s growth, according to Eriksson, is the company’s attractive product offering. The burgeoning mobile sector plays a key role in the group’s development programme, and with more titles planned to launch over the coming months, it’s clear that NetEnt will not be wavering from its already successful strategy any time soon.

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