Mobile is a real winner for UK National Lottery

Mobile is a real winner for UK National Lottery

Friday, October 23, 2015 Totally Gaming
Camelot's Andy Duncan is optimistic about the Lottery's future

Camelot said that growth in mobile and new game options helped it to record payout figures in the first half of the year.

In an update reporting on the six months to September 26, the UK National Lottery operator said that total ticket sales amounted to £3.6bn (€4.9bn/$5.6bn) - up £145m on the amount sold in the corresponding period last year – with £875m generated for National Lottery Good Causes.

Camelot awarded a record £2.01bn in prize money – taking the total awarded to players to date to over £57bn.

It said mobile sales surged by 72 per cent, helped by the launch of Barclays Pingit, the first mobile payment option that can be used by National Lottery players. Camelot said sales were also boosted by a 15 per cent year-on-year hike across the National Lottery’s GameStore range of online and in-store instant play games.

Camelot UK Lotteries chief executive Andy Duncan said: "Thanks to very strong growth across our mobile channel and in our GameStore category, we've made an extremely positive start to the financial year. In just six months we've delivered almost £2.9bn for our players and for National Lottery projects - making a truly life-changing difference to people and communities throughout the UK.”

Camelot has been criticised by many after major changes to its main Lotto draw earlier this month, with the number of balls used increased from 49 to 59 and smaller jackpot prizes. However, Duncan remains optimistic about the future of the National Lottery. 

“As we head into the second half of the year, we're determined to build on this impressive performance," he said. “On top of the successful changes we've recently made to our flagship Lotto game to give our players more chances than ever to become a millionaire, we've got some really exciting plans to further enhance our games and channels in the coming months - all of which will ensure that we deliver even more for our winners and for the millions of people for whom National Lottery funding is so vital."


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