Match Poker hopes to cash in after announcing funding round

Match Poker hopes to cash in after announcing funding round

Monday, January 4, 2016 Totally Gaming
IFP chairman Patrick Nally has been building links within the e-sports sector

Match Poker is aiming to accelerate its global roll out during 2016 after announcing a round of funding.

The International Federation of Poker (IFP), which is behind Match Poker, has linked up with California-based investment banking firm Turnstone Securities as it seeks to turn the technology-based, non-gambling version of the game into the world’s biggest mind sport.

The IFP enjoyed a busy 2015, as it developed greater links with international sports and e-sports organisations, and sports marketing pioneer Patrick Nally, who is the federation’s chairman, told that further funding can hasten expansion into major markets such as China and the US.

“The attention we are receiving is growing all the time,” said Nally, who is also the chief executive of sports marketing agency West Nally. “Now we need to accelerate software development and complete the platform to launch on a global scale.

“We are aiming to be up and running in two or three European countries this year, but the boost to funding would be used to create the technology and infrastructure to roll out in the bigger markets such as China, the US, Russia and Brazil.”

Walt Robinson, managing partner of Turnstone Securities, added: “We are thrilled to partner with Match Poker on this unique investment offering. We feel the company’s strategic goals will have wide-range appeal to qualified investors, not only from around the nation, but also the world.” reported late last year that the IFP was making progress in its bid to become accepted as a SportAccord member.

Match Poker is a competition-based version of the game, which is played by teams and incorporates regular Texas Hold’em with a pot-limit pre-flop and no-limit post-flop structure. The game is played via mobile devices, and the technology focus means it is of particular interest to young people and the burgeoning e-sports market.

Nally added: “We have been working with the Alliance of Independent Recognised Members of Sport (AIMS) and attended the e-Sports Federation World Championships in Seoul in December. There is a great deal of interest in sports and games that are linked to technology and young people, not least because of the Olympic Agenda 2020.

“We want to reach out to those millions of young people across the world who want to combine competitive game play with technology.”


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