Making omni-channel accessible to all sizes of operator

Making omni-channel accessible to all sizes of operator

Wednesday, October 5, 2016 Posted by Andy McCarron
Suren Khachatryan says deal with Mediatech opens up possibilities

Digitain CEO Suren Khachatryan says his firm’s new partnership with Mediatech Solutions has helped open the omni-channel concept to every operator, regardless of scale.

The supplier has joined forces with Mediatech Solutions in a deal that will see it provide the platform provider with its best in breed sportsbook. Under the partnership, Mediatech will integrate Digitain’s product into its own omni-channel platform, IRIS, which will be offered to its land-based and online operator partners.

Khachatryan told “We are in a position to deliver both web and mobile to an operator on the Mediatech platform, irrespective of their size.

“It also widens our potential customer-base, especially for regions in which Mediatech has certification, for example Spain. Digitain can now deliver a sportsbook solution to operators in these regions in a very short time frame.”

He added: “This is a great deal for both us and Mediatech, as well as operators looking to take advantage of our innovative sportsbook. The combined offer of the IRIS platform and our sportsbook is the ultimate solution for small online businesses. It is just as relevant to larger companies who want to outsource their sportsbook and software development teams to professionals, so they can focus on marketing, client acquisition, and retention.”

Digitain’s sportsbook product offers odds on 65 different sports, taking in 7,500 leagues, and more than 3,000  betting markets. It also covers 26,000 live events a month. It is multi-lingual and multi-currency and can be plugged into to any platform through a seamless API integration, which allows a full use of wagering bonuses and cash-out functions for both in-play and pre-match.

The company employs over 300 traders that use a proprietary platform utilising in-house developed algorithms and tools. Their experienced risk management teams also manage each partner individually, along with liquidity, player categorisation and liabilities.

Mediatech Solutions CEO and founder Jessica Ordovas, commented: “Operators are well aware of the need to adopt an omni-channel strategy, but many don’t know how to go about it. Digitain’s sportsbook is one of the best out there, and will help our partners achieve the seamless transition between land-based and online gaming their customers have come to expect and demand.”

Mediatech’s IRIS platform is an omni-channel gaming platform which is designed to centralise all player and monetary activities and provide operators with a host of tools and compelling content to both grow and retain their customer base.

Totally Gaming says: Where the omni-channel ambitions used to just be the preserve of the larger operators, technology continues to break down barriers and partnerships like this one between Digitain and Mediatech provide opportunities for smaller companies to get involved and offer their customers product no matter what channel they use. 


Compliance focus slows LeoVegas growth in third quarter


High 5 and GVC target European growth with expanded partnership


LeoVegas reshuffles marketing and communications leadership

No alternative text provided

PokerStars previews virtual reality poker experience

Gaming Products & Services Directory

The essential directory for the gaming industry