Ladbrokes launches gamification product

Ladbrokes launches gamification product

Thursday, November 12, 2015 Totally Gaming
The company has claimed a UK first with its new offering

Ladbrokes is to enter the gamification market with what it claims to be a UK first.

The gaming operator said it will fully launch its 'Ladbrokes Life Adventure' concept in December after a period of during testing this month.

Ladbrokes said that customers playing casino games such as blackjack will collect coins which are then traded for scratchcards, with each card received guaranteeing a cash reward. The scheme draws upon thinking employed by video game producers who cite such systems as key drivers of repeat play. 

The company added that plans are already in place to implement the reward scheme across the full suite of products including sportsbook, bingo, Vegas and poker.

Pablo Grunbaum, chief operating officer of Ladbrokes Digital, said:  “We're delighted to be launching the Ladbrokes Life Adventure this winter. Our new rewards scheme is the most innovative and ambitious in the gaming industry and we are looking forward to introducing it across our full range of products in time.”

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