Interview: Getting back to gaming appeals to new Odobo executive recruit

Interview: Getting back to gaming appeals to new Odobo executive recruit

Tuesday, October 13, 2015 Totally Gaming
Mat Ingram is a former director at Inspired Gaming

Mat Ingram, Odobo’s new head of content strategy, said that a focus on games development and mobile were the key factors in his joining the platform provider.

Ingram is the former managing director (interactive) of Inspired Gaming, spending more than 10 years with the company, and will now head up Odobo’s development on a consultancy basis. 

With more than 20 years in the gaming industry, Ingram told that an opportunity to take a hands-on role within product and development was a major reason for taking up the offer from Odobo.

“The role at Odobo interested me on a number of levels,” Ingram said.

“The first is that it gives me a chance to really get stuck into the area about which I’m most passionate – games. As a senior exec, you can often find yourself up to your eyes in spreadsheets and board reports. While I’m perfectly comfortable in these areas, my main remit is now around content and content strategy.

“The second reason for wanting to work with Odobo is the team and its ethos. The whole company, including at the senior exec level, has a real ‘team’ feel about it, which can sometimes get lost in larger organisations.

“Lastly, I was very much interested in working in a mobile-centric market. While all games via Odobo are omni-channel, I’m keen to gain more experience in the mobile arena and who better to do this with than a business whose entire offering has been designed to accommodate mobile.”

Odobo has grown exponentially since its launch in 2011, with partners such as Bet365 and Betfair able to access HTML5 games created by dozens of developers.

That growth is enticing for Ingram, but he also believes that experience is needed to keep the company on its upwards trajectory.

He said: “My focus will be on making sure that Odobo have the right people and processes in place that allows the company to procure, produce and release quality content to scale. This is aside from actually finding the content.

“An ex-colleague of mine once called this ‘sharpening the axe’ – a reference to the Abraham Lincoln story. Having the right people and tools in place, Odobo will be able to bring more quality content to its participating operators in a timely and scalable fashion.

“The second part of the job is then to make sure that Odobo has a varied portfolio of high-quality games. I will be bringing some big name suppliers to the Odobo Marketplace, but I also love the fact that, due to the highly advanced nature of the Odobo Game Development Kit (GDK), I am able to bring completely new studios to the mobile gaming markets quickly and easily.

“I believe operators can get original content through Odobo that they simply wouldn’t be able to get via any other means and that’s an exciting prospect.”


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