InCrowd continues to elevate Rugby League's mobile engagement

InCrowd continues to elevate Rugby League's mobile engagement

Thursday, April 12, 2018 Posted by Joseph Streeter
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The partnership will continue after a successful World Cup

Following up a successful World Cup partnership, the Rugby Football League (RFL) has extended its partnership with InCrowd, as it aims to enrich the fan experience through engaging mobile content.

In a launch that was timed to perfectly coincide with last year’s World Cup, the RFL approached InCrowd to realise its ambitions of building a powerful membership platform for spectators, viewers and participants of rugby league.

Plans for a membership website and mobile apps included exclusive content, member benefits, participation features, a ticketing integration, gamification and polls to help drive fan experience and return on investment for the RFL.  

Darren Parsons, InCrowd's RFL Account Manager, told "Having worked directly with the RFL to develop Our League, it's exciting to see such impressive membership and engagement numbers which have surpassed expectations.

"2018 is shaping up to be an incredible season, with entertaining matches and some unexpected results already. I’m very much looking forward to the remainder of the season complete with drama, passion and an ever growing audience."

Moving forward, InCrowd will continue to work with many of the RFL’s partners placing a key focus on live streaming, as this throughout the World Cup was an element of their offering that had a profound impact on elevating mobile traffic for fans.

Working with StreamAMG, the platform also saw live streaming of a match four days post launch, which proved a successful addition to increase registrations with over 40,000 live views of England's warm up fixture against Affiliated States.

Live streaming was also delivered for the Women's Rugby League World Cup (WRLWC2017). Fans were able to fully immerse themselves in the RLWC2017 and WRLWC2017 for free, including behind the scenes content and huge prizes, including Ladbrokes Challenge Cup Final ticket discounts, signed England shirts and premium tickets to all major UK rugby league events in 2018.

Totally Gaming says: In order for sports clubs and leagues to take full advantage of the exponential growth of the mobile platform, engaging mobile content is a must, something that InCrowd appear to have tapped into.


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