How freethinking sessions can inspire gaming innovation

How freethinking sessions can inspire gaming innovation

Wednesday, December 2, 2015 Totally Gaming
CORE CEO Justin Chamberlain described the hack sessions as "invaluable"

CORE Gaming has used mobile motion technology in its new Wild West-themed scratch card game 'Pan for Gold', which is now live on the Sky Vegas platform. Here, CORE chief executive Justin Chamberlain tells about the steps that led to this innovative offering… How did the idea to use motion technology come about?
Justin Chamberlain:
It came about from our hack session, an internal R&D programme we instigated late in 2014. The hack session was a two-day programme designed to encourage innovation and freethinking.

Day one was taking the whole development team of 45 people from all departments of the business out of the office and challenging them to pour out and debate ideas, game concepts, maths ideas, technology concepts and so on. From this session we gathered about 100 new ideas for games, game mechanics or new technology concepts. We filtered these ideas down to a top five overnight.

On day two, we split the whole company up into five teams of eight people - typically in mixed ability and peer groups - and then challenged each team to bring each of the five concepts to life in a single day. At the end of that day we had five new working pieces of technology, albeit in embryonic format, that we could take forward and use in our games development roadmap.

As well as the motion gesture technology, we have also delivered games to market this year with all four other pieces of new technology that came out of that session in 2014. These include ‘portrait’ games (now running on Sky Vegas) and haptic feedback in games.

TG: How important are developments such as this for CORE?

JC: Our hack sessions are invaluable to us in aiding our ambition to stay ahead of the pack and at the very forefront of game development sector. We have proved it many times before and intend to continue to do so.

In November 2015 we concluded our second hack session and are now working on bringing five new technologies to market from that session in 2016.

TG: There isn’t any real skill in shaking the mobile to reveal the gems in Pan for Gold – do you foresee greater skill being included in CORE games?

JC: You are correct that there isn’t real skill in this game, of course, but we do plan on introducing skill elements to games in the near future if the regulatory environment exists for us to do so. Technically we can already, we just need to be allowed to offer such innovations in our games.


Compliance focus slows LeoVegas growth in third quarter


High 5 and GVC target European growth with expanded partnership


LeoVegas reshuffles marketing and communications leadership

No alternative text provided

PokerStars previews virtual reality poker experience

Gaming Products & Services Directory

The essential directory for the gaming industry