Genting partners with SlotGuru for mobile app development

Genting partners with SlotGuru for mobile app development

Thursday, September 14, 2017 Posted by James Walker
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SlotGuru is currently being deployed to selected Genting properties across the UK

Genting UK is rolling out a new mobile application that will allow its customers to view key slot game data in its casinos.

The SlotGuru solution is a dynamic education app that gives casino visitors vital information to help them find the slot games best suited to their gameplay styles.

The application is installed on players mobile devices and gives them access to information, including volatility levels, of over 2,600 slot games.

Genting UK, a subsidiary of Malaysian leisure conglomerate, Genting Group, will start a first phase deployment of the mobile app this month.

The company’s managing director, Mark Sergeant, said SlotGuru was the “perfect tool” to help its customers build the best possible engagement with slots.

“Having access to this information will ensure our players can easily make effective and informed decisions as to the slots they choose to play,” Sergeant stated.

Discussing the company’s latest partnership, Stuart Armstrong, director and founder of SlotGuru, told “A number of forward looking companies, like Genting, have seen beyond the innovation to the real benefits it brings their customers and their overall business.

“We expect this trend to continue and believe that soon SlotGuru will not be seen as purely innovative, but more as a highly effective tool built on established technologies.”

Armstrong added: “The frustrating process of trial and error will be a thing of the past. “Players now have the information to try new games safe in the knowledge that the experience is in line with their expectations.”

Totally Gaming says: While slot game development attracts huge annual investment, the key game information is never shared with the player, forcing them on a cycle of trial and error to find the right games for their playing style. The SlotGuru service enables players to receive a wealth of pertinent information on slot games directly to their mobile phone, helping them make more informed decisions.


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