Gambling.com acquires mobile performance marketing network

Gambling.com acquires mobile performance marketing network

Thursday, February 1, 2018 Posted by Joseph Streeter
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The deal is worth around £3 million and strengthens Gambling.com's position in the mobile sector

Gambling.com has announced that its completed the purchase of a mobile performance marketing network for £3m.

The developers behind the newly acquired brand, Sabin Brooks and Mike Webb, have spent the past four years developing websites and mobile apps that specialise in gambling content for mobile users in a variety of jurisdictions.

The network focuses primarily on online casino and sports betting operators, and drives more revenue from the United Kingdom than any other market.

Gambling Group CEO Charles Gillespie told TotallyGaming.com: “The majority of Gambling.com Group’s traffic already comes from mobile devices, so mobile itself isn’t something new for us. That said Mike & Sabin were doing more on mobile than we thought possible. So it’s fairly important and gives us a bit of extra diversification.

“We have communicated to our bondholders that we will be pursuing around 4 meaningful acquisitions a year. So stay tuned for the next M&A announcement.”

With this acquisition, Gambling.com Group opens up an entirely new and quickly growing channel through which it can grow its performance marketing business.

The purchase price amounts to an upfront payment of £3m, which will be paid as a cash consideration in conjunction with the transfer of the assets. In addition, there is an earn-out of maximum £4.5m, which is based on earnings performance over a period of one year.

In order to achieve the full earn-out amount, the sellers need to generate earnings growth during the earn-out period of over 25%. Gambling.com Group may choose to pay any portion of the earn-out payment above £3m in newly issued shares of the company.

Totally Gaming says: As developers, Brooks and Webb have formed an interesting business, which is something that can provide a different approach for Gambling.com. Furthermore, continuing to strengthen the mobile aspect of the Gambling.com brand is smart move as this is an area of the industry that represents considerable growth.  

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