Football INDEX unveils Legendary commentator as new brand voice

Football INDEX unveils Legendary commentator as new brand voice

Friday, August 31, 2018 Posted by Joseph Streeter
No alternative text provided

Legendary football commentator, John Motson has been confirmed as the voice of Football INDEX, meaning he will be heard on the firm’s national TV and radio ads over the next 12 months.

Football INDEX is a hybrid between a financial and football product in which football traders buy and sell real money shares in the world’s top professional footballers. As the concept continues to gain momentum, traded shares have increased in size – running into an unprecedented eight figure sum over the last month.

Motson’s involvement with Football INDEX comes at a time when demand for football trading continues to rise, particularly amongst football fans, celebrities and City traders. There are now over 170,000 registered users on the Football INDEX trading platform, more than double the 83,000 traders at the start of last season.

Mike Bohan, Chief Marketing Officer at Football INDEX told TotallyGaming.com: “Everyone at Football INDEX is delighted to add a legend of the game to our rapidly expanding team. John Motson’s inimitable voice has been a mainstay of UK football for over half a century, and it’s a real coup for us to have him fronting our Sky TV and Talksport campaigns for the new season.

“The fact that a national treasure like John Motson has put his personal stamp of approval on what we’re doing at Football INDEX is great news for us and underlines our unique position as the only football betting product which keeps fans entertained long after the final whistle.

“People are sick of the same old bookies which provide terrible entertainment value for money. We look forward to Motty playing a key part in introducing Football INDEX as a household name, and showing people there really is a better way to bet on football.”

Commenting on the new partnership, Motson stated: “Football INDEX really is a game changer, and I’ve seen a lot of football products in my time. What I really like about this platform is that it focuses on the players rather than fixtures, and these players are the world’s best. It seems like a really intelligent way to put your footy knowledge to work.

Totally Gaming says: For years John Motson was regarded as the voice of football, for him to be associated with the Football INDEX brand, is something that can certainly help the brand extend itself in UK football, his presence at the incredibly exciting  Trader MeetUps is something that will be highly anticipated. 

 

Tags: 
Latest
LeoVegas

Compliance focus slows LeoVegas growth in third quarter

Deal

High 5 and GVC target European growth with expanded partnership

LeoVegas

LeoVegas reshuffles marketing and communications leadership

No alternative text provided

PokerStars previews virtual reality poker experience

Gaming Products & Services Directory

The essential directory for the gaming industry