DraftKings expands into the world of live streaming

DraftKings expands into the world of live streaming

Friday, November 17, 2017 Posted by Joseph Streeter
Selected games will be streamed through the DraftKings mobile app

Sports-tech and media company DraftKings has announced it is venturing into the world of live sports streaming through its newly-formed partnership with EuroLeague Basketball.

As a result of the deal, customers will be able to stream selected Turkish Airlines EuroLeague basketball games directly through their DraftKings mobile app, as well as utilising both fantasy contests and live content.

Jeffrey Haas, chief international officer of DraftKings told TotallyGaming.com: “Our partnership with EuroLeague creates an opportunity for our players to become more deeply engaged in the sports they are playing on our platform. They will be able to see their fantasy scores update in real time as they watch the games, and we know this will be a great experience that is unique to DraftKings. While embedding streaming sports content in games is something long-established in Europe, this is a first for North America – and we’re excited about its potential.”

Jordi Bertomeu, Euroleague Basketball President and CEO, added: “We are proud to be breaking new ground with such a forward-thinking partner as DraftKings. Combining fantasy with live-streamed games is a perfect match, not only for the countless passionate EuroLeague fans we have already, but for the many new ones who will now discover our unique brand of basketball through DraftKings.”

This Tuesday will also see DraftKings offer EuroLeague games in a 6-a-side fantasy product, similar to the classic NBA game on DraftKings.

Totally Gaming says: This venture can be a prosperous one for DraftKings, especially given that it follows on from the expansion of its executive team and its growth into five new national  markets. 

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