BetBright has delivered its desktop customers with immediate benefits in “one fell swoop” by moving to a single mobile user interface across all devices.

This software release means that the operator has caught up on two years of missed progress on desktop, having bowed to “resource demands” two years ago to focus on mobile.

The cross-platform porting of its mobile product means that desktop and laptop users logging onto BetBright will now see the same interface as users on a mobile device.

It also means that desktop users will gain access to features which had only been available on the mobile interface such as Bet Finder tools, Acca+1 and Fast Bet for single click betting.

BetBright CEO Marcus Brennan told TotallyGaming.com: “In one fell swoop, customers have gained a huge amount of product they previously didn’t have on desktop.

“This includes greatly enhanced in-play and scoreboards, Bet Finder tools, our awarding winning Acca+1 value add product for accumulators, Fast Bet for single click betting, Amazon style recommendations driven by bespoke AI, racing results (yes we didn’t even have those on desktop) and perhaps the best football coupons in the industry plus a lot more.

“On top of that, all of this is now delivered through an experience that is consistent with mobile, so you need only educate yourself on one platform and you are good to go on the other.”

Totally Gaming says: The Irish operator has streamlined its resources by moving to a single mobile interface, which means that new product features can be implemented across all platforms in one hit. Even though this is a mobile move, it is the desktop users that will feel the benefits, given that this code had been somewhat neglected over a two-year period.