Could the World Cup provide the perfect platform for mobile betting?

Could the World Cup provide the perfect platform for mobile betting?

Monday, November 27, 2017 Posted by Joseph Streeter
An increase player bets and strangely scheduled games could increase interest in mobile betting on the tournament

This summer’s World Cup in Russia will provide betting operators with an unrivalled opportunity to expand the customer base of their sportsbook offering, therefore it’s vital that operators place their focus in the most profitable sportsbook platforms.

The World Cup is a key period for Pinnacle, a company that takes a great deal of pride in its quality sportsbook offering, giving high limits and not restricting successful bettors. Benjamin Cronin, Content & Social Media Manager, emphasised his belief that this summer’s tournament will “intensify the need for a mobile-friendly product".

Cronin told “The user experience when it comes to a mobile betting can’t be overlooked. We invested plenty of resources into the development of our mobile product so Pinnacle customers can benefit from a truly unique mobile betting experience - in addition to our unbeatable odds in a multitude of markets, they can set odds alerts, visualise odds movement and much more.”

He also outlined how the tournament’s unique schedule could lead to it becoming a more mobile based tournament for punters, stating that: “With three of four group games taking place each day (broadcast to an audience across various different time zones) we certainly anticipate a lot of activity on our mobile app (Pinnacle Lite) and the mobile version of our website.”

Totally Gaming says: The desires of the sportsbook punter are constantly evolving, which is something that can lead to the enhanced prosperity of mobile as a platform as modern punters will enjoy being able to get all their data from one platform. Also, given the the scheduling times of this tournament are highly likely to accelerate the process of transforming mobile into the most utilised platform for sportsbooks, as round the clock kickoffs will suit the convenience of mobile betting.


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