Career Profile: From gaming to gambling sector – why I made the move

Career Profile: From gaming to gambling sector – why I made the move

Tuesday, May 19, 2015 Totally Gaming
Gamblit’s new CMO Darion Lowenstein wants “excitement and joy”

Darion Lowenstein, the man behind Tiger Woods Golf and Medal of Honor, this month became the chief marketing officer of Gamblit, the real-money mobile gaming technology company. Here he tells about how a lifelong love of games has inspired his successful career so far, and why the gambling sector appeals to him at this point… Could you tell us about your current role with Gamblit and why it appealed to you?

Darion Lowenstein: “I’m overseeing the strategy, partnerships, PR, marketing, monetisation, product management and launches of all of Gamblit’s mobile and casino products. It’s intense – but that’s how trailblazing should be.

“I joined Gamblit because I saw the incredible potential of how they are innovating the space and making games that actually appeal to people like myself. I’ve never been much of a slots player, but give me something more interactive, with some skill… and you’ll be prying me off the machine!” What will be the main focus of your first year at Gamblit?

Darion Lowenstein: “I’m really excited that right now, we are launching our first several games in the UK real money market. We expect to have seven games live by the end of summer, and each of them are completely innovative in terms of the other products currently in the real-money space. We are also laser focused on new hardware for casinos and of course, amazing games to go with them. The reaction from consumers to operators so far has blown me away.” How did you become interested in gaming?

Darion Lowenstein: “I started playing video games at the age of four and saved up to try to buy every video game system made. I started working in the video game industry at the age of 14 and never looked back. I had not considered a career in casino gaming until I connected with Gamblit. I immediately saw the same potential I saw when I switched from producing big budget console games in 2010 to the rapidly expanding mobile games market.” What achievement in your career so far gives you the most satisfaction?

Darion Lowenstein: “I’m really proud of having success across such a wide variety of game genres – I’ve had 10 No.1 mobile games and 14 top-five console games at different companies, in just about every game category you can imagine. Basically, I’m a giant nerd and I’ve somehow figured out how to make a living at it! I speak to middle and high school kids sometimes about building a career and I’m reminded I have their dream job!” What excites you most about the gaming industry?

Darion Lowenstein: “I see the industry is ripe for incredible change. My hope is to bring back the excitement and joy I had when video game arcades existed and recreate that fun in casinos with a totally new type of game and entertainment experience.

“Social, multiplayer and casual games much like what people play on their phones and consoles today – I think that’s the future. I think we are on track to do that and bring in a whole new generation of adult gamers. If we succeed, I believe I’ll be in the industry a while.”

Darion Lowenstein

CMO, Gamblit

Experience: Activision, Electronic Arts, Rockstar Games, Scopely


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