Betting Gods ups customer experience with new partnership

Betting Gods ups customer experience with new partnership

Friday, March 23, 2018 Posted by Michael Lawson
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A deal has been struck with tech firm Sports Innovation.

Betting Gods Malta Ltd has moved to enhance its customer experience by striking a deal with technology firm Sports Innovation DK.

Sports Innovation’s platform will allow Betting Gods to provide a much more interactive and data-rich experience, providing increasing amounts of data on which customers can place bets. Betting Gods doesn’t actually accept bets, as it is not a bookmaker, so customers can place bets with any service, making Betting Gods’ service a wholly impartial one.

Betting Gods provides information and tips about a wide variety of sports, employing top tipsters who pass their information on to customers. This is done either with direct customers or those associated with a network of affiliates.

Sports currently covered by Betting Gods include horse racing, greyhound racing, golf and, of course, football.

One of the key innovations Betting Gods customers will enjoy is the visual presentation of data. Although customers are used to seeing statistics like previous results and performance data on individuals and teams presented in tables, visual representations deliver new insights.

When asked how the new partnership would benefit its members, Darren Moore, Director of Betting Gods, told “Mainly it's our intention that members will benefit by being provided with the latest pre-match, in-play and post-event updates the instant they are released.

“We're planning extensive marketing campaigns up to and during the World Cup and this partnership will provide users with incredibly fast and accurate statistics, lineups and news.

“For example a user betting on a given match will receive notifications when goals are scored, a player is sent off, enabling him/her to adjust his or her betting strategy as appropriate, or simply to keep on top of the games developments for fun.”

Totally Gaming says: Betting Gods’ latest deal with Sports Innovation DK will go a long way to improving the Maltese firm’s customer experience. Sports Innovation has developed a solid reputation off the back of its innovative technology, and it’s no real surprise to see Betting Gods getting on board with it.


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