US Jackpots the focus for new lottery subscription service

US Jackpots the focus for new lottery subscription service

Monday, February 5, 2018 Posted by Luke Massey
Jackpot.com's product available for £9.99 per month

A new "world’s first" exclusive subscription-based lottery product has been launched by Jackpot.com, which is "unique both in price and offering”.

The new monthly subscription is available for the US Powerball and MegaMillions lotteries and is offered by the online lottery platform for £9.99 per month.

Automatically entering users into every lottery draw in the month (two per week), Jackpot.com details that through the new monthly subscription players are also offered unrivalled flexibility to change selected numbers before each draw.

Pablo Grunbaum, COO of Jackpot.com, told TotallyGaming.com: "The development towards a subscription model displays the evolution of lottery offerings, providing an enhanced product to our existing customer base and to other potential customers.

"This is the first offering of this type anywhere in the world and having seen the popularity of other subscription services, we believe that the ‘Netflix style’ offering will be perfect for our customers.

"We have further plans to roll out similar subscriptions for additional lotteries. Starting last month, we also introduced a subscription for the Irish lotto as well.

"Our general strategy is to continue to provide a more personalised offering and the idea for this development actually came from a request from our customers.

"To keep things personal, we will be further developing the model to span over differing durations and to include package deals, and these innovative offerings are expected to take place over the next six months."

Jackpot.com currently provides users the chance to bet on the outcome of 19 of the biggest and most popular lottos from around the world, including US Powerball, EuroMillions, US MegaMillions, German Lotto, Irish Lotto and more.

Totally Gaming says: As a format it can often be rather difficult to see how lottery, as a product, can be offered to consumers in different way, so it is essential that you aim to differ your product in as unique a way as possible. Offering flexibility, and access to two huge jackpots through its new subscription service, it will be interesting to see how Jackpot.com further rolls this out and how innovative features mentioned enhance the product.

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