Track record secures long term lottery deals for Scientific Games

Track record secures long term lottery deals for Scientific Games

Thursday, June 16, 2016 Posted by Andy McCarron
Scientific Games has signed two deals in the past week involving its Cooperative Services Program

Scientific Games has cited its Cooperative Services Program as a reason for signing two long term deals with US lottery firms in the past week. The Cooperative Services Program, or CSP for short, helps manage a lottery’s instant ticket operations as a means of reducing operating costs to the operator, while increasing the lottery’s retail sales through better execution of logistics.

This week the Georgia Lottery Corporation has signed a seven-year extension of the current instant games contract it has with Scientific Games, while the North Carolina Education Lottery has signed a new eight-year contract for CSP services, which may be extended by the Lottery for two additional years.

The Georgia Lottery Corporation is currently ranked second in the world for instant game per capita sales, only behind La Fleur's Almanac. The instant game CSP agreement for the Georgia Lottery includes game design, security, manufacturing, marketing services, warehousing and distribution.

CSP includes marketing analysis and planning, an automated instant game sorting system and a supply chain solution, that includes a predictive ordering system and. All of the technologies integrate with retail sales functionality to help manage instant products for the Lottery.

Debbie Alford, president and CEO of the Georgia Lottery Corporation, commented: “We look forward to continuing our partnership with Scientific Games in delivering innovative, high-quality and entertaining, instant scratch games for Georgia Lottery players.

“The success of Georgia's instant scratch product, and our collaboration with Scientific Games, has been instrumental in generating more than $17 billion for education – benefitting millions of Georgia students and their families.”

John Schulz, senior vice president of Global Instant Products for Scientific Games, said: “The Georgia Lottery is one of the most successful lotteries in the world. We have worked to create and manage a portfolio of instant games delivering record-breaking retail sales, and most importantly, record-breaking returns to the Lottery’s educational beneficiaries in the state.”

Given Scientific Games’ track record with Georgia, it’s no surprise that the lottery has renewed there, or that the North Carolina Education Lottery has now signed up on a long term contract, especially as instant games represent two-thirds of the North Carolina Education Lottery's revenue.

Alice Garland, executive director at North Carolina Education Lottery, said: “Scientific Games is a proven instant game partner to the North Carolina Education Lottery. The growth potential and efficiencies created by our new CSP partnership will enable us to optimise the player and retailer experience and ultimately, the winners will be our state's educational programs.”

Schulz added: “We are continually advancing the secure technologies in our CSP solution and will apply these technologies, along with our global insights on instant category management, to help the North Carolina Education Lottery continue their track record of growth in year-over-year instant game sales and profit each year since the Lottery began.”

TotallyGaming Says: “With an impressive long term track record, coupled the costs involved in switching suppliers, it is no wonder that Georgia Lottery has rewarded Scientific Games with a contract renewal that will take them into the next decade.”


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