SportCaller partners Lottoland for I’m a Celebrity-themed game

SportCaller partners Lottoland for I’m a Celebrity-themed game

Tuesday, November 20, 2018 Posted by News Team
Main game offers £1m prize to viewers of popular reality TV show

Free-to-play games specialist SportCaller has struck a partnership with lottery betting operator Lottoland to launch Jungle Jackpot, a new jackpot game offering a £1m prize. 

The game is being launched to coincide with the start of the latest series of reality TV show I’m a Celebrity Get Me Out of Here!, which is broadcast on UK channel ITV. 

The game offers players the chance to win the £1m jackpot by predicting the final placings of the show’s 12 contestants, by guessing the order in which the celebrities will be voted out of the jungle. 

A secondary daily prediction game will offer smaller rewards and cash prizes for players, and is to launch once evictions begin. 

“It’s a real coup to be collaborating with Lottoland on a jackpot product which speaks to a broader demographic, over and above the sports betting community that is our usual focus,” SportCaller managing director Cillian Barry said. “Our combined ability to deliver presents a genuine test case for FTP flourishing outside its original sporting-betting domain by bringing to market a game that will appeal to the wider general public.”

Barry explained that the game was one of the first to be launched that aimed to attract players beyond its core sports-focused customer base. SportCaller develops predictions games for a number of gaming operators, including Paddy Power Betfair and Sky Betting and Gaming.

Lottoland chief executive Nigel Birrell said SportCaller had shown its products could boost player engagement around sporting events, which in turn made him keen to test its effectiveness around entertainment events.

“The social elements of this game can also deliver significant potential for growth,” Birrell explained. “The main £1m Jungle Jackpot game gives every adult fan of the show the chance to win a lottery-level prize from a simple prediction mechanic. After all, who doesn’t have an opinion on what will happen each year when this rag-tag group of celebs heads into the jungle? 

“The daily prediction games also represent a very accessible way to make a prediction on who will leave the jungle next, giving viewers a chance to test their opinions for rewards, and ultimately a share of a £10,000 cash prize, if proving to be the ultimate jungle judge.”


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