Product personality drives Annexio’s transition

Product personality drives Annexio’s transition

Friday, June 22, 2018 Posted by Luke Massey
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The new brand will replace World Lottery Club

Isle of Man-based secondary lottery business Annexio has launched a new flagship consumer brand to reflect the personality of its products. will replace World Lottery Club, a successful brand developed by the Annexio Group over the last six years to allow its players to bet on the outcome of the world’s most popular lotteries.

The timing will come as a surprise to some given that World Lottery Club, which has paid tens of millions of pounds in winnings since inception, is currently experiencing record growth both in terms of customer acquisition and revenues.

However, Annexio founder and director Tom Brodie believes that the new brand will enable the company to expand its reach and increase player numbers in the global market place.

“The transition to is a result of the desire to have a brand that reflects the personality of its products,” said Brodie. “We are rebranding to make our consumer proposition more exciting, more vibrant and easier to understand.”

On the new brand, designed to be more “exciting, energetic and fun” than its predecessor, Brodie added: “We believe with the launch of we will see many more people enjoying the chance to win some of the biggest jackpots on the planet.”

Totally Gaming says: World Lottery Club has enjoyed success through offering bets on some of the world’s biggest and most popular lotteries including MegaMillions and US Powerball. However, the rebrand to coincides nicely with a wider change for Isle of Man-based Annexio – the company has recently relocated to new offices overlooking Douglas Bay.


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