confident rebranding will help growth in Irish market confident rebranding will help growth in Irish market

Monday, August 14, 2017 Posted by Joseph Streeter is aiming for a stronger localisation of its product

Online betting brand has announced it’s rebranding for the Irish market and is now known as

Under the new branding, continues to offer its Irish consumers the same access to its selection of international lotteries and games.

The new branding allows for a stronger localisation of the product offering with more international lotteries to come in the upcoming months.

When using, registered users can place bets on many lotteries around the world, including the EuroMillions and EuroJackpot, furthermore, has guaranteeing to match the prize amounts and jackpots on offer in those draws.

Irish County manager, Shenaly Amin told “We’re confident that rebranding to will help us to grow our customer base in Ireland.

“In the first instance, myLotto24 is a very well-known and well established brand in the UK since 2007 so many players will be familiar with the name already. I think the name itself will also bring more clarity to our Irish brand – we are a lotto betting site so the name myLotto24 forms a direct link to our core product offering.”

Totally Gaming Says: The rebranding of into the can allow for greater marketability within the Irish market, inevitably leading to faster brand expansion into the potentially lucrative Irish market.


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