MultiLotto seeks acquisition boost through ConversionBet deal

MultiLotto seeks acquisition boost through ConversionBet deal

Friday, June 22, 2018 Posted by Luke Massey
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MultiLotto has gained full access to ConversionBet’s behavioural remarketing solutions

ConversionBet has agreed a deal to provide MultiLotto with its full suite of iGaming focused behavioural remarketing solutions.

This multi-year deal will accelerate MultiLotto’s monetization capabilities through a greater focus on the importance of pre-registration relationships, which in turn reflect on conversion rates and the frequency of first-time depositors (FTDs).

ConversionBet believes that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion.

By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Dan Morrison, Founder & CEO of ConversionBet, told "Marketing is around growing the business - and in the last five years, acquisition channels have barely evolved within iGaming.

“The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand's consumers and providing the most relevant digital experience based on their behaviours.

"Alex (Sakota) and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow."

Alex Sakota, Chief Revenue Officer at MultiLotto, commented: "ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team.

“We're always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing ConversionBet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS."

Sakota concluded: “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies."

Totally Gaming says: ConversionBet has helped hundreds of iGaming operators to create true people-based digital experiences since its inception in 2016. This latest deal will help MultiLotto to accelerate new revenue opportunities through behavioural remarketing, including a player recovery solution said to retrieve up to 14% of bottom-line FTDs.


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