Lottoland urges Australian Government to reassess lottery laws

Lottoland urges Australian Government to reassess lottery laws

Wednesday, May 2, 2018 Posted by Joseph Streeter
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The group has questioned the strength of ALNA’s position

The CEO of Lottoland Australia, Luke Brill, has urged the Australian Federal Government to review its proposed legislation banning online lottery betting, citing that there are increasing concerns over the financial situation and the inaccurate membership numbers of the body supposedly representing newsagents.

Brill stated that the previously unpublished documents, which had been obtained from the Australian Securities and Investments Commission (ASIC), confirmed that the parent company behind the Australian Lottery and Newsagents Association (ALNA) was facing financial ruin.

“These ASIC documents raise serious questions about the financial situation at ALNA and its ability to continue to operate as a going concern, let alone to represent the interest of its members,” Brill said.

“According to ALNA’s own auditors, the organisation is in financial disarray, with the auditors telling ASIC that there is ‘significant uncertainty’ as to whether the group will continue as a going concern.”

He emphasised to why the financial state of ALNA is so impactful on the case: “For the 18 months or so, ALNA was able to orchestrate a lobbying, public relations and promotional campaign against Lottoland at a time when the organisation was in a serious financial position, according to its own auditors.

“This raises questions about how ALNA managed to fund the campaign and whether it was transparent with its members and the Federal Government on this issue.”

When asked about how damaging a legislation would be to the Australian lottery industry, Brill outlined: “If the legislation is passed, Australia will end up with a monopoly on all lottery and related products and hand Tatts an online monopoly which will prohibit newsagents making any money from online sales in the future, which is bad news for customers and for newsagents.

"The Australian public will be limit to the choice and prizes that Tatts offer, one of the reasons that Lottoland have been so successful is that we managed to engage with the Australian public and offer the Australian public the opportunity to bet on the world’s biggest Lotteries and attract a whole different audience.”

He also added how detrimental it is to ALNA’s proposition that that ASIC records confirmed that the federal government had been misled into believing that ALNA represented the views of 4,000 newsagents nationally, when it fact its membership numbers are substantially lower.

“We’re shocked and disappointed to find out that a body that the Government believes has over 4,000 newsagents nationally as members has in fact only 707 paid members – about 80 per cent less than claimed,” he said.

“This raises major questions about the true intent of ALNA and whether it has misled not just the Government and others MPs, but whether it has also misled the public.”

Totally Gaming says: As the battle between Lottoland and ALNA continues to rumble on, the releasing of these documents could prove to be immensely detrimental to the case of ALNA and the ASIC, especially as Lottoland will maximise the information that has been released to weaken the case of the two bodies.


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