Lottoland still "willing to work with newsagents" after ALNA reject proposal

Lottoland still "willing to work with newsagents" after ALNA reject proposal

Friday, October 20, 2017 Posted by Craig Davies
Comes amid talks of a potential ban from WA

Lottoland CEO Luke Brill has spoken to about his disappointment, after the Australian Lottery and Newsagents Association (ALNA) rejected the company’s latest proposal.

Under the terms of their ‘world first partnership model’ each of Lottoland’s 600,000 customers could nominate a specific newsagent, ensuring that the outlet would then receive 10 per cent of all future bets that punter would make.

This would be in exchange for in-store Lottoland advertising, in the form of posters and flags, that would be strictly limited to international lotteries, markets that are currently inaccessible to Australian retailers.

The ALNA swiftly rejected the deal, with Brill saying:  “It’s disappointing that the Australian Lottery and Newsagents Association were so quick to put up their fences and shut down any deal. This model is recognition that Lottoland and newsagents need to work together.

“It’s also a deal that puts cash directly into newsagents pockets. As it stands there is no infrastructure for newsagents to take advantage of overseas lotteries and online betting, and we were hopeful that we could at least start a dialogue around addressing this.

“The offer stands and we are willing to talk [to] any newsagent nationwide about how we can make it work.”

In the aftermath of the proposal being rejected, Brill also discussed what he hopes the next steps could be with the ALNA: “Lottoland met with Australian Lottery and Newsagents Association chief executive Adam Joy on Monday of this week [16/10] to float the deal.

“While Joy hasn’t been positive about the deal in the press, he acknowledged in his media statement that he will continue to discuss it with Australian newsagents.

“We are hopeful that Mr. Joy will speak with all his members and take on their feedback. We are willing to work with newsagents and want to discuss the model and how we can make it work. We encourage any newsagent interested in hearing more, to contact us directly.”

This latest setback follows statements made by Western Australia Premier Mark McGowan that online lotteries, such as Lottoland, are largely to blame for a loss of revenue in state owned lottery operator Lotterywest, calling for a ban from the state.

A claim that Brill told is “unfounded,” adding his company’s “alleged impact on Lotterywest doesn’t add up.”

Totally Gaming says:  This is a story that is developing very quickly, with Lottoland trying to come to agreements that do not result in a ban from Western Australia.  This latest proposal being rejected by ALNA, and the speed with which it was, will have been a set-back and it will be interesting to see Lottoland’s next move.


Zeal ups earnings forecast after strong finish to 2018


Zeal shareholders approve Lotto24 acquisition bid

No alternative text provided

Camelot unveils new Set For Life annuity game


GIG signs content and platform deal with lottery betting start-up

Gaming Products & Services Directory

The essential directory for the gaming industry