Lottoland launches gambling awareness programme

Lottoland launches gambling awareness programme

Wednesday, November 7, 2018 Posted by Joanna Mapes
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Lottery betting operator launches programme for teachers, parents and children in Gibraltar

Lottery betting operator Lottoland has launched P.A.R.E.N.T., a new programme for teachers, parents and children in Gibraltar, designed to raise awareness of the risks posed to young people by online gambling.

Developed in partnership with the Gibraltar Government’s Department for Education with input from teachers and non-governmental organisations, P.A.R.E.N.T. aims to educate, inspire and empower young people to stay safe online.

It focuses on six key behaviours that give the campaign its name; Parent, Awareness, Responsibility, Environment, Nurture and Trust. 

“Focus group discussions held at the University in Gibraltar helped us create a forum of people crucial in bringing this scheme to life, and the response we have had has been incredibly positive,” Lottoland chief executive Nigel Birrell said.

“Together, we will provide young people today with the resources they need to ensure they are empowered to ‘switch off’ when they need to, and ‘switched on’ enough to enjoy all that online gaming has to offer with the self-awareness required to stay safe and sound at all times.”

It was developed after a survey of young people, conducted by OnePoll on Lottoland’s behalf, found that almost half of all UK children have no limits to the time they spend online, with one in five allowed to play online (non-gambling) games without restrictions. 

The survey revealed that childrens’ online gaming habits cost parents an average of £31 in charges, with a third of all parents unaware that fees are linked to the games. 

Training sessions launched through the scheme will begin early in 2019, administered by the Young Gamblers Education Trust  (YGAM) to primary and secondary school teachers. 

“It is a pleasure to be working alongside Lottoland to deliver this important new campaign,” YGAM chief executive Lee Willows said. “The insight from OnePoll paints a similar picture to what parents tell us in England and in response, YGAM has now developed a suite of resources aimed specifically at teachers and parents. In line with the message from the UK Gambling Commission, we believe empowering both with timely and relevant material so they can have conversations with their children around gaming is important. 

"This launch is timely during Responsible Gambling Week and we are looking forward to working with Lottoland and the Department for Education to create awareness year round and take this important campaign to other jurisdictions.’

The campaign will then be taken further afield into other markets by members of the European Lotto Betting Association (ELBA), of which Lottoland is a founding member.

The association’s chair and myLotto24 head of corporate affairs Lena Patel said the launch of the scheme was testament to the lottery betting sector’s concern for the wellbeing of minors. 

"The initiative represents and confirms ELBA’s core values aimed at preventing harm and contributing to social responsibility,” Patel continued. “ELBA will carry forward the work started by this initiative and appreciates fellow member Lottoland launching this important initiative.”

Birrell added that it was crucial to look beyond the core gambling business when helping and supporting customers.

“Research shows that issues can start from a much younger age than amongst those players simply aged 18 or older, however, and Lottoland felt strongly that we could and should be doing more in the countries we operate in,” he said.

“PARENT is a pioneering venture which will equip parents, teachers and others involved in the care and education of young people today with the awareness, control and responsibility they need to successfully navigate today’s online gaming environment, both in Gibraltar and hopefully worldwide too.”


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