Lottoland hopes to work with Northern Territory Government

Lottoland hopes to work with Northern Territory Government

Thursday, November 16, 2017 Posted by Joseph Streeter
Lottoland Australia stated it's disappointed but respects this decision

In response to the Northern Territory Government revealing that licensees would be prohibited from betting on Australian lotteries, Lottoland has stated that it hopes to work with the regulatory body and “help newsagents expand their offering”.

The new regulations come after heavy campaigning from the Tatts Group and the Australian Lottery and Newsagent Association (ALNA) who, despite praising the ruling, have since expressed the need for a complete ban on synthetic lotteries.

Luke Brill, CEO of Lottoland Australia, told “Recently, Lottoland proposed a world-first partnership model with newsagents, offering a 10 per cent cut of online punts in exchange for advertising in their stores. This offer still stands and we are continuing productive conversations across the industry.

“This offer is not affected by the ruling, as our ask of newsagents was to advertise international lotteries. Every bet on an international lottery is incremental revenue which newsagents can now get their fair share of. It’s important to remember that Tatts’ don’t give newsagents a single cent of their online business.”

In a statement released after the new ruling, Brill added: “Lottoland Australia is disappointed but we respect this decision and we will work with the Northern Territory Government to implement the necessary changes to our business.

“We offer value and choice through innovation to more than 650,000 Australians and, importantly, there are no restrictions on our international products, meaning our customers can continue to bet on the outcome of overseas lotteries.Overseas lotteries are the preferred betting option amongst our customers as they offer larger jackpots.”

Totally Gaming says: Rather than end the dispute between online lottery operators, the Tatts Group and the Australian Lottery and Newsagent Association (ALNA), this ruling only seems to have escalated it. Given that both groups possess an unsurprising desire to operate in the territory, the need for a civil solution is a necessity.


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