Lottoland fighting for “level-playing field” with fresh Australian offer

Lottoland fighting for “level-playing field” with fresh Australian offer

Monday, April 9, 2018 Posted by Craig Davies
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Firm facing ban from the nation

A desire to work alongside the 4,000 news and lottery agents throughout Australia has been stressed by Lottoland, as the Gibraltar based firm faces being banned from the country.

After legislation was introduced to parliament that would ban Australians from wagering on international lotteries, a profit sharing scheme, which would see newsagents earn 20% from every bet on overseas lotteries that they refer to Lottoland Australia, was fronted by the firm.

In an open letter Luke Brill, Chief Executive Officer of Lottoland Australia, criticised a proposed ban that “could make life even more difficult for newsagents,” reduce choice for hundreds of thousands of customers and stated that “If passed, the legislation proposed by Canberra will cement Tatts’ monopoly.”

Speaking to, Brill explained the ideas behind the proposal: “The Australian Government announced its intention to effectively ban online betting on lotteries and keno, a move supposedly designed to protect newsagents.

“The reality is that the proposed legislation could make life even more difficult for newsagents while reducing choice for hundreds of thousands of customers. Lottoland wants to partner with newsagents to provide our customers with greater choice, and to that end it is only fair and equitable to compensate newsagents for promoting our products and referring customers to our services.”

Before stating what benefits this deal brings: “Lottoland has offered newsagents a 20% share of the profits on every sale from every bet they refer on to us. We are also in negotiations with newsagents about offering a share of turnover on all bets, that is significantly higher than local monopoly Tatts’ only offers for onsite sales - without any online revenue share.”

Concluding Brill addressed what the next steps could ensue, should things not progress the way he and the wider Lottoland group hope: “If passed, the legislation proposed by Canberra will cement Tatts‘ monopoly, which is not good news for newsagents - or for customers.

“We believe in giving our customers more rather than fewer choices. We believe in a level-playing field that encourages rather than restricts competition and innovation. This is an important fight for our customers, for competition, and for newsagents that we have to win.”

Totally Gaming says: This story has been rumbling for quite some time now, with fierce opposition determined to see a nationwide ban on foreign lottery betting websites such as Lottoland. This latest offer has been labelled a last ditch attempt by some sections, and it will be interesting to note if it will be enough.


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