aims to become industry leader with innovative partnership aims to become industry leader with innovative partnership

Friday, April 6, 2018 Posted by Joseph Streeter
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As part of the new partnership, will now utilise CashBet Coin

Entering into a partnership with Cashbet, is aiming to further innovate within the mobile lottery sector.

As part of the newly formed partnership, will integrate CashBet Coin, CashBet’s exclusive iGaming cryptocurrency, as a payment method across its sites and apps, which will allow to expand to a younger audience.

Furthermore, the iGaming platform provider and crypto-ready turnkey operator, CashBet will provide a white label integration of its proprietary iGaming platform to power’s social impact raffles, as has outlined its ambitions to utilise large-scale international raffles, in order to raise significant funds for charities and humanitarian efforts around the world.

Dr. Mike Reaves, CEO and co-founder of CashBet, told “Lottery is an important sector, representing a 29% share of global gaming revenue worldwide, with online being the fastest growing segment.

"By partnering with CashBet, is poised to take a significant leadership position within the space. Leveraging CashBet's mobile-first and blockchain-enabled platform to empower its Social Impact Raffles will with a powerful and flexible solution giving them a leg up on the competition.

“We are particularly excited to see CashBet Coin, our proprietary cryptocurrency, added as a payment method. For a major operator like to integrate CashBet Coin sends a powerful message on the impact blockchain technology can have on our industry.”

The deal provides with CashBet’s full SaaS toolkit, including a customized eWallet, marketing automation, and loyalty and bonus activation features.

CashBet will also provide a comprehensive back office system including full KYC, executive dashboards, a complete work queue and ticketing system, which enables around the clock help-desk operations, content management, and advanced data analytics and reporting, to streamline operations across both web and mobile.

Totally Gaming says: Given that has a strong presence in the mobile lottery sector, it is in a prime position to expand into the cryptocurrency market. Although it goes without saying that building a presence in that market is a process that will take time and much effort, partnering with CashBet has to be viewed as a positive first step.


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