Lottery.com aims to become industry leader with innovative partnership

Lottery.com aims to become industry leader with innovative partnership

Friday, April 6, 2018 Posted by Joseph Streeter
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As part of the new partnership, Lottery.com will now utilise CashBet Coin

Entering into a partnership with Cashbet, Lottery.com is aiming to further innovate within the mobile lottery sector.

As part of the newly formed partnership, Lottery.com will integrate CashBet Coin, CashBet’s exclusive iGaming cryptocurrency, as a payment method across its sites and apps, which will allow Lottery.com to expand to a younger audience.

Furthermore, the iGaming platform provider and crypto-ready turnkey operator, CashBet will provide a white label integration of its proprietary iGaming platform to power Lottery.com’s social impact raffles, as Lottery.com has outlined its ambitions to utilise large-scale international raffles, in order to raise significant funds for charities and humanitarian efforts around the world.

Dr. Mike Reaves, CEO and co-founder of CashBet, told TotallyGaming.com: “Lottery is an important sector, representing a 29% share of global gaming revenue worldwide, with online being the fastest growing segment.

"By partnering with CashBet, Lottery.com is poised to take a significant leadership position within the space. Leveraging CashBet's mobile-first and blockchain-enabled platform to empower its Social Impact Raffles will provideLottery.com with a powerful and flexible solution giving them a leg up on the competition.

“We are particularly excited to see CashBet Coin, our proprietary cryptocurrency, added as a payment method. For a major operator like Lottery.com to integrate CashBet Coin sends a powerful message on the impact blockchain technology can have on our industry.”

The deal provides Lottery.com with CashBet’s full SaaS toolkit, including a customized eWallet, marketing automation, and loyalty and bonus activation features.

CashBet will also provide a comprehensive back office system including full KYC, executive dashboards, a complete work queue and ticketing system, which enables around the clock help-desk operations, content management, and advanced data analytics and reporting, to streamline Lottery.com operations across both web and mobile.

Totally Gaming says: Given that Lottery.com has a strong presence in the mobile lottery sector, it is in a prime position to expand into the cryptocurrency market. Although it goes without saying that building a presence in that market is a process that will take time and much effort, partnering with CashBet has to be viewed as a positive first step.

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