Kambi targets lasting partnership with first public lottery customer

Kambi targets lasting partnership with first public lottery customer

Thursday, July 12, 2018 Posted by Luke Massey
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The Group will provide its sportsbook to Latvia’s national lottery operator

Stockholm-listed Kambi Group was forced to demonstrate the highest levels of compliance and security to secure its first public lottery customer.

As a result of coming through this process, Kambi will be providing its premium sportsbook to Latvia’s government-owned national lottery operator, SJSC Latvijas Loto (Latvian Loto).

The long-term deal was made possible due to Kambi’s accreditation from both the European Lottery and World Lottery Associations.

Kristian Nylén, Kambi Chief Executive Officer, said: “To meet the standards required by Latvijas Loto, Kambi had to demonstrate the highest levels of compliance and security, as well as showcase a market-leading sports betting product.”

He added: “Having proven ourselves to be the secure and quality choice, we’re delighted Latvijas Loto has selected Kambi as its sportsbook supplier and we look forward to building a strong and lasting partnership.”

Jānis Pone, Latvijas Loto member of the board, commented: “With this deal, the Latvian national lottery company expands its product portfolio with sports betting games, offering quality products for playing in a legal and controlled way and also shifting profits to the public interest.”

Totally Gaming says: Having completed a deal with established Swedish horse racing operator ATG last week, Kambi has made its move in Latvia. It is believed that that Kambi’s ongoing commitment to corporate probity, as well as its expertise in risk management and trading of local sports, was key to winning the sought after contract.


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