IWG strengthens North American presence

IWG strengthens North American presence

Tuesday, December 19, 2017 Posted by Craig Davies
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Atlantic Lottery deal follows 'landmark' Michigan deal

A new three way partnership has been unveiled, with the relaunch of Atlantic Lottery’s entire online instant win offering at its core.

London based Instant Win Gaming (IWG) is at the centre of the new deal, fresh off the back of its landmark agreement with the Michigan Lottery.

The terms of that collaboration marked the first Remote Gaming Server (RGS) integration onto a US lottery, with the Canadian firm now also set to benefit.

Speaking of the importance of this fresh link up, Rhydian Fisher, chief executive officer at IWG, told TotallyGaming.com: “This deal is a significant milestone for IWG and continues the hugely positive momentum that we have built up in North America of late.

“The Atlantic Lottery partnership follows the integration with the Michigan Lottery, and we are delighted to have extended our footprint across the Atlantic again, building on our strong position in one of the world’s most exciting lottery markets.

“Our Progressive Play RGS has formed a key component in our ability to deliver content to a growing number of lotteries and commercial operators in North America, as well as in Europe, with its ease of integration providing us with a competitive advantage.”

In addition to IWG, Atlantic Lottery’s Scientific Games partnership also has a key presence within this relaunch.

Scientific Games has provided a new omni channel gaming system, the integration of which has been made possible courtesy of IWG’s Progressive Play RGS.

Players are to have access to both IWG and third party content through a single player account management system and wallet.

A launch of 20 games has already been agreed with Atlantic Lottery, including popular releases Cashbuster, Monopoly and Slingo.

A further 20 titles are set to follow over the next 12 months, while IWG are also to produce exclusive online versions of Atlantic Lottery’s successful retail products.

Totally Gaming says: Following last year’s deal with the Michigan Lottery, this latest deal highlights the growing appeal of lottery offerings. IWG has further strengthened its presence across the US and Canadian markets, with the promise of yet more deals to follow.

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