Helio Gaming unites with Lotto Joto for African expansion

Helio Gaming unites with Lotto Joto for African expansion

Friday, August 17, 2018 Posted by Joseph Streeter
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The deal will see Helio Games integrated onto the Lotto Joto platform

Innovative lottery supplier Helio Gaming has confirmed a new deal to integrate its games with Kenya-based operator, Lotto Joto.

As part of the deal, all of Helio’s lottery games will feature the operator’s branding, alongside a range of localised features, aiming to make them a perfect fit for the African market.

Richard Mifsud, CEO at Helio Gaming, commented: “I’m very pleased to announce our partnership with Lotto Joto, and I am confident their customers will enjoy playing our games.

“We have extremely ambitious plans for expansion in Africa, which has a number of markets well suited our innovative lottery products.

“It is great that Lotto Joto are eager to take our products to the Kenyan market launching its first lottery game with a jackpot of 25 million Kenyan Shillings which is a great improvement on what is currently available.”

Andrey Sidelnikov at Lotto Joto also spoke highly of the new partnership. He said: “We are delighted to have completed this agreement with Helio Gaming, and are looking forward to the benefits it will bring us.

“Having a partner that understands the importance of CSR, something very aligned with our own priorities, was really important to us, and their products have a proven track record of boosting acquisition and retention rates for operators.”

The agreement sees Helio continue its expansion in Africa, with Lotto Joto just one of several co-operations to be launched in the coming months.

Furthermore, it comes after Helio Gaming’s Mifsud emphasised that emerging lottery providers present an opportunity to state-run operators rather than a threat. He underlined the point that the traditional operators – and regulators – have the opportunity to embrace the innovations companies like his are bringing to the market.

Totally Gaming says: This deal can not only elevate Lotto Joto's customer engagement, but can also help Helio strengthen its footprint in the African market, with the Malta-based supplier now offering a number of customisable lottery games including daily, weekly and event-based draws.


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