Helio Gaming looks east with expansion plans

Helio Gaming looks east with expansion plans

Wednesday, May 2, 2018 Posted by Michael Lawson
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Helio is looking for suitors for its flagship Lotto Hero game.

Malta-based Helio Gaming will showcase its content at both the G2E Asia conference in Macau and the Japan Gaming Congress this month, with the firm keen to widen its scope and delve further into the East Asian market.

The supplier, responsible for the popular Lotto Hero game, will have representatives present at both events who will speak to operators and fellow suppliers about the company’s suite of products.

With unlimited jackpots, the draws can use the Helio Gaming-certified RNG or live broadcast using existing casino studios, and also offer non-monetary prizes such as cars and luxury holidays.

Helio CEO Richard Mifsud told TotallyGaming.com: “I firmly believe Asia is an untapped market when it comes to lottery. There are a number of state lotteries, of course, which show the appetite for this form of gaming. But the sort of innovative solutions Helio can provide have yet to be fully explored.

“With the levels of mobile penetration and adoption of new technologies that the region is noted for, high frequency lotteries that can be tailored to individual operators will be a great stand-alone vertical or as an important complementary one to casino and sportsbook.”

Totally Gaming says: It’s no secret that the East Asian market is one brimming with potential, and Helio Gaming clearly believes it can tap into a niche with its lottery-based products. It remains to be seen whether East Asian punters will take to these products with the same enthusiasm as they have with betting and casino equivalents.

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