GIG signs content and platform deal with lottery betting start-up

GIG signs content and platform deal with lottery betting start-up

Monday, January 7, 2019 Posted by News Team
Lottery
Deal marks supplier's first move into lottery vertical

Gaming Innovation Group (GIG) is to supply its platform and casino content to lottery betting start-up MegaLotto through a new long-term contract. 

The deal marks the first time GIG has provided its services to an operator active in the lottery vertical, with its casino offering to complement MegaLotto’s core lottery betting product.

MegaLotto plans to go live in mid-2019, and as a result the deal is not expected to have any significant impact on GIG’s full-year revenue.

The start-up is backed by investment vehicle Optimizer Invest, which from which GIG acquired Betit Group in July 2016.

“We are very excited to launch MegaLotto with GiG and its state-of-the-art services,” Optimizer Invest chief executive Petter Moldenius commented. “This is an important project and we are confident GiG is the right partner for us to grow this business into a big player in the industry.”

GIG chief commercial officer Ben Clemes said he was delighted to have struck a deal to move into the lottery vertical, and the growth opportunities it would create.

"We share the same ambitions of a fun, fair, responsible and innovative user experience,” he said of his company’s latest client. “GiG covers all verticals in iGaming, by adding lottery to our games vertical, we are strengthening our competitive advantage as a global full service provider.”

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