Fastrak chosen to help the progress of the Kazakhstan lottery

Fastrak chosen to help the progress of the Kazakhstan lottery

Wednesday, January 17, 2018 Posted by Joseph Streeter
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The Kazakhstan lottery now offers a wide range of games which have been added over the years

Fastrak Lottery Solutions has revealed its part in the re-launch of the Kazakhstan Lottery, with new scratch card dispensers and promotional material delivered across the country.

Having first been launched in June 1998, The National Lottery of Kazakhstan marked the first time an official National Lottery game had been created in the country with the revenue raised directed to a number of social projects specified in the 2030 Program by the President Nursultan Nazarbayev.

John Barrett, Managing Director of Fastrak, told TotallyGaming.com: “We have been working for over 15 years to develop new ways for companies, specifically in the lottery industry, to better engage their consumers, and sell more. This is a science that we have refined over many years.

“With the proposed plans for growth from the new operator, we recognised that our modular unit that could be added to, or adapted in the future, would give both the impact for the consumer and flexibility to grow as the range of games delivered through Satty Zhuldyz expands.

“We have all been delighted with the end result which includes the clear display and messaging capabilities and custom branding to quickly engage and educate the consumer, along with the functionality and design to make it work for retailers across the country.”

Commenting on what it means for Fastrak to be playing its role in expanding the lottery offering in Kazakhstan, Barrett added: “The Kazakhstan lottery project adds another example of how our retail solutions can support the Lottery industry. Retail point of sale display solutions to the lottery industry globally are some of our biggest growth opportunities as a business. Having supported many lottery providers around the world to increase sales, our specialist team are seen as one of the best in the market which is all helping to realise our growth plans.

“With our strong and growing reputation as one of the most effective retail point of sale display and dispensing solutions to the lottery industry, we are perfectly placed to further grow this sector. As we provide a full 360 degree experience to our clients, our specialist team are always working on the next design solutions to maximize impact and sales across the industry – developments that unfortunately will have to remain behind locked doors for now.”

Totally Gaming says: The market for lottery in Kazakhstan has changed dramatically in recent years. Since being granted a license, Fastrak has built 1,000 modular scratch card dispensers which started rolling out in Kazakhstan in September 2017. Additionally, there's been a further 2,000 installations planned for early 2018; as Fastrak continues its expansion and growth in the country, lottery in Kazakhstan is in strong and stable hands.

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