Disrupt the status quo: Zeal invests in lottery innovations

Disrupt the status quo: Zeal invests in lottery innovations

Thursday, May 18, 2017 Posted by James Walker
Zeal Investments is providing finance and support to hungry digital lottery entrepreneurs

In November 2016, online lottery specialist Zeal Network underlined its commitment to the sector by launching an investment group, Zeal Investments, to fund innovative lottery startups.

The group’s commitment to the sector is off to a promising start, as February saw Zeal invest £1 million in UK’s Free Postcode Lottery (FPL).

Since its launch in 2011, FPL has built a highly engaged community of 300,000 daily active users, all vying for a piece of the £700 of prizes awarded each day.

According to Zeal Investments’ chief financial officer, Jonas Mattsson, FPL has grown 50% since it received funding – and the group is now looking to back more entrepreneurs in the digital lottery space.

“As part of Zeal’s drive to keep disrupting lottery we are particularly excited to be building our own lottery startup investment fund in 2017,” Mattsson told TotallyGaming.com.

“We already see benefits from being plugged into a vibrant entrepreneurial community that allows us to make intelligent investment bets on the future of lottery.”

According to Zeal, Lack of competition has stifled innovation in the lottery industry, and the sector is failing to engage with younger generations.

“As lottery seed investment specialists, we’re on the hunt for innovative ideas that have the potential to shake up the tired lottery industry,” the company stated.

“We’re looking for business ideas that millennials love and that have the potential to become huge. Essentially, we’re looking for businesses that can redefine traditional lottery for the better.”

For more information on digital lottery funding from Zeal Investments, click here.

Totally Gaming says: The lottery market is worth $300 billion, and currently only 5% of it is played online. This, of course, presents a massive opportunity for the industry – one that Zeal Investments plans to drive forward by helping lottery startups achieve their goals.


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