Camelot reports H1 sales growth

Camelot reports H1 sales growth

Thursday, November 15, 2018 Posted by News Team
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National Lottery operator sees draw-based sales recover after H1 2017 decline

Camelot UK Lotteries has seen sales grow 5.4%, aided by growth across all product verticals, in the first six months of its financial year. 

Total sales for the period ended September 29th climbed to £3.5bn, due in part to the recovery of the National Lottery operator’s draw-based games. 

The launch of a new Thunderball draw and the EuroMillions HotPicks game contributed to a 2% rise in sales to £1.9bn for the vertical. Scratchards and online instant win games also performed strongly, with sales up 10% year-on-year to £1.5bn. 

“Thanks to the work we’ve been carrying out following our comprehensive review of the business, we’ve made a very positive start to the financial year across the board,” Camelot chief executive Nigel Railton said.

The company saw its digital division continue to grow strongly, setting a new sales record of £831.4m for the reporting period. This was driven by a broader range of online games, as well as the launch of an Android app. The new app contributed to mobile sales increasing to £431.6m, with the channel now accounting for the majority of digital sales. 

Retail sales grew to £2.6bn, with retailer partners earnings £147.2m in commission over the six month period. 

Camelot paid out £2.0bn in prizes, creating 196 new millionaires, and generated £793.2m for good causes, equivalent to around £30m per week.

Chief executive Railton said the company was benefitting from a 2017 strategic review, which saw the business commit to improving its product portfolio, invest in new technology, and developing long-term plans to amend its business structure. This helped the company recover from the sales decline posted in H1 2017. 

“Everyone at Camelot is committed to ensuring that this success story continues, so we’ll be looking to build on this momentum by continuing to focus on those areas that we identified in the review,” Railton explained. “We’ll continue to make improvements across our retail and digital channels, and build on the good headway we’ve made to date in making The National Lottery brand more relevant and visible. 

“On top of that, we’ve got some great plans for the second half of the year to ensure that we’re offering a more balanced and appealing range of games that offers something for everyone – starting with exciting changes to Lotto next week to give our players a better winning experience.”

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