Camelot flips expectations with National Lottery records

Camelot flips expectations with National Lottery records

Friday, June 8, 2018 Posted by Craig Davies
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Over 5,000 millionaires now created since its 1994 inception

Camelot is revelling in National Lottery records, as the operator reports 2017/18 financial year increases, at a time within which anticipated expectations pointed to further sales declines.

Overall ticket sales for the period reached £6.9bn, a £26.4m rise on the previous year, with highest ever digital sales largely praised for the period’s sales increase.

A best ever performance by its online range of instant win titles resulted in sales amounting to £1.6bn, coinciding with mobile sales also hitting an all time high and figures of £700.6m, with sales through smartphones and tablets now accounting for over 40 per cent of all digital sales.

In addition, Camelot has also heaped praise upon the National Lottery iPhone and Android apps, launched last year, which it states has also set new records.

Retail continues to be the spearhead of the National Lottery sales channels, bringing in total sales of £5.3bn, meaning in excess of 75% of total sales are from in-store terminals, with Camelot doubling its sales force to better serve its 45,000 retail partners.    

During the 2017/18 period, contributions to good causes has also been on the rise, with the £1.6bn generated seeing an increase of £27.3m year-on-year, taking the total delivered to date beyond the £38bn barrier.

Over the course of the year it has also been detailed that £3.9bn has been awarded as prizes to players, resulting in 343 new millionaires, taking its total to £67bn, creating over 5,000 millionaires or multi-millionaires since its 1994 launch.

Camelot CEO Nigel Railton commented: “Given that we had anticipated a further sales decline this year, our achievement in getting The National Lottery back into growth, and delivering more money for good causes, underlines the importance of the work we have been carrying out following the strategic review.

“It’s fair to say that sales benefited from a nice run of luck – particularly on EuroMillions with some incredible jackpots – but the strong foundations and new initiatives that we are putting in place have also started to play a part.

Before adding: “As we look to build on the progress we’ve made, we’ll continue to take action in those areas that we identified in the strategic review. For example, we know that we need to make The National Lottery brand and its purpose more relevant and visible, so one of the first things we’ve done is to bring The National Lottery – and the good causes it supports – back onto primetime Saturday night TV with a slot during some of ITV’s most popular shows.

“We’re also looking to adapt our market presence – to better reflect the constantly-changing retail landscape. Key priorities include making National Lottery games available at self-checkout, as well as in discounters whose market share has grown considerably in recent years – and we'll be looking to start this process with a trial over the summer with a leading retailer.”

Totally Gaming says: The National Lottery has been a staple of the British diet since its launch almost 25 years ago, serving millions of customers and changing the lives of a huge swathe of people in the process. With declines expected for the period, Camelot has reported its pleasant surprise that the opposite has in-fact occurred, with progress now hoping to be made upon these solid results.  

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