Camelot appoints Nigel Railton as UK CEO
Camelot appoints Nigel Railton as UK CEO
UK National Lottery operator Camelot has today unveiled its 2017/18 strategic review, which details significant alterations and plans in a bid to ‘return the national lottery to growth.’
The newly appointed CEO Nigel Railton, who succeeded Andy Duncan after his resignation last April, will be aiming to increase the volume of Lottery tickets, as the report identified that £3,280.4 million worth of National Lottery tickets had been sold for the first half of the 2017/18 financial year, representing a 3.2% fall on the corresponding results of last year.
Following on from his previous role, in which Railton was the spearhead behind the operator’s internal strategic review, Camelot has outlined that it is in a good position to get back onto a path of growth, whilst continuing to raise and donate money for good causes.
Railton said: “It’s a privilege to have been given the opportunity to run Camelot’s UK business.”
He added: “As operator of The National Lottery, we’re a company like no other – a commercial organisation that raises billions of pounds for the public good.
“Coming off the back of last year’s disappointing sales performance – and in the face of the very real threat posed by intensifying competition from the wider gambling sector, which benefits from significant taxation advantages, and continuing doubts over the economy – I don’t underestimate the challenge ahead of us. It is going to take some time to turn things around.
“However, given the areas for improvement that we’ve identified during the strategic review, Camelot’s impressive track record of success over the long term and the first-class team that I’ll be working with, I firmly believe that we have an excellent platform to get The National Lottery back where it should be next year – in growth, creating more winners than ever before, and delivering even more money for the millions of people and thousands of communities for whom National Lottery funding is so crucial.”
Railton was brought to the forefront of the internal strategic review last June in a bid to halt the continuing decline in ticket sales, after its 2016/17 yearly financial reports (1 April 2016 to 31 March 2017) saw an 8.8% decline set against 2015/2016 record sales of £7,595.2 million.
Jo Taylor, Chairman of Camelot, said: “I am delighted to see Nigel appointed as the CEO of Camelot UK. He has a wealth of experience, a proven track record and is passionate about the role that The National Lottery plays in society. He is also uniquely qualified within the international lottery community, having been in a senior management position for over 19 years, as a CEO and formerly in strategy and finance.
“Under Nigel’s leadership, the new executive team at Camelot has recently concluded a thorough strategic review and designed a clear execution plan to put the business on a path to responsible and sustainable growth.”
Moving forward, in order to improve prosperity, the operator has outlined four main principals focused on affirming its longstanding commitment to responsible play and player protection. The four principles are: improving its range of games, investing to enhance its retail offering, upgrading its digital capabilities and reinvigorating The National Lottery brand.
An improved range of games aims to position EuroMillions, Lotto and Thunderball as distinct products, with prizes and prices to suit different needs and pockets. Also, enhancing the current Hotpicks offering, increasing the choice and value to players.
The company will also not only look to elevate its retail offering with continued convenience a primary focus, but will also aim to significantly upgrade its digital capability by growing its CRM to keep pace with improvements in customer marketing and personalisation to make its content more useful, relevant and less intrusive.
Lastly, the group plans on reinvigorating the brand image of the National Lottery, strengthening its place as part of the fabric of UK society. As part of this, Camelot will place greater marketing emphasis on promoting a more unified and overarching National Lottery parent brand.
Camelot continued to report that it had generated direct returns for National Lottery Good Causes of £746.6 million, a 4.7% decrease on last year’s corresponding results. However, as a cumulative amount Camelot has now donated £37 billion to good causes, in turn helping the formation of over 525,000 individual awards across the UK.
Totally Gaming says: As the new UK CEO, Railton is the perfect candidate to help the National Lottery bounce back from this period of decline. Furthermore, given that the lottery is at the fabric of British society, partially due to the vast amounts of money it donates to good causes, Camelot may benefit from the incoming increase in regulations on British bookmakers.