Number Crunching - US Election Special

Number Crunching - US Election Special

Thursday, November 10, 2016 Posted by Andy McCarron
A breakdown of some of the more interesting figures to emerge from the gambling industry in the past seven days

80 - The percentage of votes Betfair took on Clinton on the eve of the election.

After both Leave and Remain caused so much debate with their EU Referendum campaigns, and with this came a flurry of betting activity, bookmakers across the land that offer political markets were gearing up for the US 2016 showdown. Perhaps the most ludicrous campaign of all time, and surely the most publicised with celebrity businessman Donald Trump in the fray.

15,000,000 - Your theoretical return had you stuck a fiver on a Leicester City / Brexit / Trump treble with Paddy Power. A bookmaker representative said: “The way this year is going I wouldn’t rule out flying reindeer, and the real Santa Claus getting stuck down my chimney.”

90 - Percentage of votes taken by SunBets on Trump. As the operator’s Head of PR Tim Reynolds stated that could “be down to our (sic) demographic”.

200,000,000 - Just under £200m was the total staked with Betfair on the US presidential market. The Exchange market obliterated the record for the most money ever to be traded on any political and sporting event, with just under £200m traded – around £75m of that traded once polls had closed. The previous record had been set by the Brexit market in June this year with £127m traded.

2,000,000 - The biggest individual winner with Betfair won £2m. This was a customer who backed Trump during the Primaries on the exchange.

120,000 - One optimistic punter stuck £120,000 on Clinton when odds were still at ⅙ with Ladbrokes.

20 - According to Smartbets, as polling opened Trump was given less than a 20% chance of winning the keys to the White House, but less than 24 hours later the bookies were paying out on a Trump triumph.

2.24 - The time in the morning (GMT) that Trump became the odds on favourite. This was after he won Georgia.

66 - William Hill’s Graham Sharpe noted on Twitter that there’d been some interest in Michelle Obama to become the next POTUS at odds of 66/1. He also revealed he took a bet some years back on Chelsea Clinton becoming the first female President of the United States.

2016 - The year people defied pollsters and bookmakers. Time and again.

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RISQ's Julian Borg-Barthet - The evolving jackpot landscape

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QTech Games CEO Jonas Alm: The challenges and complexities of the Asian market

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