Number Crunching - STS, DrückGlück and Etoro

Number Crunching - STS, DrückGlück and Etoro

Wednesday, August 22, 2018 Posted by Joseph Streeter
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Breaking down all the week's news into a set of easy to manage figures'

€35m - DrückGlück has unlocked its marketing war chest to sponsor two of the country’s most popular television shows, Celebrity Big Brother and Global Gladiators.

The Schleswig Holstein licensed casino brand, which is powered by the popular SkillOnNet platform, is a major TV advertiser in Germany and will ramp up spend this autumn to strengthen its market-leading position via its €35 million offline budget.

Michael Golembo at DrückGlück, said: “We are one of the largest offline advertisers in Germany with TV, city buses and live shows to engage with our players. The deals to sponsor Celebrity Big Brother and Global Gladiators will help strengthen our position as the undisputed market leader and our target to make DrückGlück a household name.

“Both shows boast millions of viewers each week. We believe there is tremendous affinity between these audiences and the player demographic that is attracted to DrückGlück. We expect to see a significant uptick in new player sign-ups once the ads are broadcast.”

20,000 - Poland’s largest bookmaker, STS, has signed a fresh deal with IMG – a global entertainment industry leader.

The deal will allow STS to significantly extend its offer of sporting events broadcast via its website and mobile app. It will be in force until the end of 2020 and include streams of football, handball, volleyball, basketball, tennis, hockey and many other games. Under the contract, STS will broadcast an approximate total of 20,000 sporting events. The service is available for free to all adult Internet users.

Currently, STS allows its users to enjoy free broadcasts of over 2,000 sporting events every month. All games can be followed on the website sts.pl and through the bookmaker's mobile app. Selected streams are also available in stationary STS betting points all across Poland.

Mateusz Juroszek, CEO at STS, revealed: “We are observing a growing interest in live betting among the customers. For this reason, we are investing in the broadest possible offer of sporting-event broadcasts in various disciplines from around the world.”

£500 - BetVictor has announced it guarantees to give all customers the opportunity to win up to £500 on every UK & Ireland horse race – irrespective of the grade.

As of today, when placing a single bet as normal, customers will be presented with the option of selecting Guaranteed Bet, a new market which will give customers the chance to win up to £500 on the ‘win’ part of a single bet. The market will appear alongside existing ‘extra markets’ on any race.

Guaranteed Bet is only available on ‘win’ and ‘each way’ single bets only from 11am on the day of the race until the race starts. Thus, a £50 ‘each way’ bet on a horse at 10/1 would qualify.

BetVictor Director of Sportsbook, Matt Scarrott, emphasised: “We are pleased to launch Guaranteed Bet, which once again shows our commitment to giving horseracing bettors the best possible value.

“We entered dialogue with the Horseracing Bettors Forum earlier this year and this project is something we have been keen to implement for a while. We believe our guarantee to include ‘each way’ bets and all race classes makes it a leading industry initiative.

“Once we have trialled Guaranteed Bet for a short time, our plan is to review it with the intention of increasing limits and extending the timescales going forward.”

HBF Chairman Matt Bisogno added: “HBF welcomes the news that BetVictor has introduced a Guaranteed Bet provision. For the first time with a major operator, punters will be able to back any horse to win a minimum of £500 regardless of the class of race.

“Having discussed a number of issues with the team at BetVictor earlier in the year, HBF was heartened by their commitment to a fairer betting environment. Of course, actions speak louder than words, and today’s announcement is an extremely positive step forward for British and Irish racing bettors as well as a palpable demonstration of BetVictor’s commitment.”

7 - Watching Premier League football this weekend, it was almost impossible not to notice the branding of global cryptocurrency investment platform Etoro.

The firm has partnered with a total of seven Premier League sides; Newcastle United, Tottenham Hotspur, Brighton and Hove Albion, Cardiff, Crystal Palace, Leicester City, and Southampton.

Commenting on the new deal with Newcastle, UK managing director at Etoro Iqbal Gandham stated: "As a leading multi-asset company, we are excited to be partnering with so many Premier League clubs and to make history by being the first company ever to pay for a Premier League partnership in Bitcoin.”

- The Advertising Standards Authority (ASA) has punished the Annexio operated LottoGo.com, after upholding complaints raised over two issues on the firm’s website.

The issue was in regards to text used on the homepage, which outlined various lotteries which users can bet on. It said: “MEGA MILLIONS £256 MILLION,” before detailing “How to win the Mega Millions Jackpot,” and going on to say “Mega Millions has an opening jackpot of $15 million with no cap. It makes the world’s biggest lottery winners!” further down the page.

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